A Thrilling Partnership
Seabrook Crisps has announced a category exclusive partnership with Alton Towers, ahead of the launch of their ground-breaking new Wicker Man rollercoaster. The deal – which Alton Towers is promoting with a national multi-million pound marketing campaign, will see Seabrook reach a broader audience than ever before, as the exclusive savoury snacks partner. Linking to the fact that the new rollercoaster is the first to fuse wood and fire in what is described as the world’s most immersive ‘coaster experience to date, Seabrook has introduced a new limited edition flavour – Fiery Woodsmoked BBQ. They will also be running on pack promotions across their crinkle cut crisps range, giving customers two for one entry to Alton Towers.