A Worthy Cause
People up and down the country will soon be sipping coffee and eating cake, all for a good cause!
The World’s Biggest Coffee Morning is returning on Friday 29 September – and needs your support. The annual, much-loved event, organised by Macmillan Cancer Support, is now in its 27th year.
Macmillan wants everyone in the industry to get involved this year by hosting their own coffee morning for customers, guests and staff to enjoy – and raise much-needed funds.
With 2.5 million people living with cancer in the UK and one in two people likely to get cancer in their lifetime, the opportunity to get together and change lives has never been more important. Every coffee slurped, crumb dropped and conversation shared will help Macmillan continue to provide emotional, financial, medical and practical support to people affected by cancer. Since it began, the event has raised more than £194 million – with 2016 raising their highest yet with £29.5 million.
What to do?
Whether you are a cafe, restaurant or care home, hosting a coffee morning can be fun and engaging as well as being for a worthy cause. It’s up to you – and the size and type of outlet you have – to decide how to run your coffee morning. If you are a big business why not corner off an area to hold the event or if you are a smaller outlet then why not just donate all coffee and cake sales during a specified time?
How to do it
• Register now for your free fundraising pack by visiting macmillan.org.uk/coffee.
• Spread the word – plan your event well in advance through your social media using @Macmillancoffee and #CoffeeMorning, in-house and on your website.
• Be clear about the times – make sure you specify what time the event is on. You don’t want disgruntled customers feeling cheated if they thought their order was going to charity.
• If staff are helping to bake the cakes be clear about who bakes what – you want a variety!
• Make it fun! As well as cakes and coffee why not include a raffle or a ‘guess the weight’ game to make it more of a fun event – and encourage people to spend more!
• Think outside the box – Greene King, Macmillan’s corporate partner suggest including savoury options such as sausage rolls, pork pies or even sandwiches. This may entice more customers who fancy a spot of lunch before their cake or those that aren’t big sweet eaters to still get involved in the event.
• Remember Health & Safety – it’s important to include an allergens notice alongside your cakes; especially if you’ve been using nuts.