Back to the Future
Dunns Food and Drinks is pepping up its popular Currie’s Special Red Kola branded soft drink with a retro re-brand.
The Glasgow-based manufacturer and supplier has re-livered its 750ml and 1.5ltrs returnable glass bottles and 330ml PET bottles of the fizzy red beverage with new labelling based on its original packaging. More natural colouring has also been added into the recipe and the brand is being re-launched with an on-pack promotion.
Says marketing executive Stuart Fraser: “Our packaging is 21st century but we still make Currie’s Special Red Kola to the original recipe and its unique taste has a special place in Scottish culture.”
For further information, log on to www.dunnsfoodanddrinks.co.uk.