Kuehne June 2019

Making Cider Modern

Heineken has expanded its Moderation portfolio with a range of new lower-alcohol ciders under its Bulmers brand.

Bulmers Cider Five Fruit Harvest and Bulmers Cider Indian Summer have ABVs of 2.8%. The Bulmers Cider Five Fruit Harvest is light and refreshing and made with a blend of five late harvest fruits; apple, pear, plum, quince and grape. Bulmers Cider Indian Summer is a unique cider with a subtle spice, made with apples, a hint of ginger and cardamom. Both ciders will be sold in 568ml single bottles.

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