Schwartz September 2019

Choice New Member

Midlands-based First Choice Foodservice has become the latest member of the Fairway Group.

The company was founded in the 1960s by brothers Eddie and Graham Ainger with their brother-in-law Arthur Taylor. It initially traded as a retail operation, the trio working to build up an estate of 10 stores under the name Metro. In 1980, they opened First Choice Cash & Carry in Burton-on-Trent. This proved a successful addition to the business and in 1989 they added a delivered service covering the midlands serving both retailers and caterers. In 2009, the company expanded its offering to the foodservice sector by increasing its ambient and chilled range and publishing a separate product brochure. In 2011, it was decided that the next stage in the development of First Choice Foodservice was the addition of frozen foods to the range.

Steve Ainger, Eddie’s son says: “We are very much a family firm and pride ourselves on giving the high level of personal service for which family firms are renowned”. In joining the Fairway Group, Steve received a great deal of support and help on product range, operational issues and on general set-up from Kevin Denyer at Fairway and from established members Harlech Foodservice, King Brothers Ltd, M J Baker Foodservice and Total Foodservice Solutions Ltd. Adds Steve: “These people were very supportive and I would like to thank them for all their help.”

For further information on First Choice, log on to www.firstchoicefs.co.uk or telephone 01283 531821.

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