Forty-six per cent of Champagne volume is sold during the Christmas period. Jonathan Smith, Champagne Ambassador for GH Mumm & Perrier Jouët tells you how you can maximise your sales
When taking a booking try and pre-sell Champagne to the customer. Having Champagne ready and waiting for customers when they arrive is a great start to a celebration
Have an elegant display of Champagne bottles on show, and make sure your wine list and menus have Champagne and other sparkling wines highlighted
Top quality ice buckets and bowls all help and the sight of people having fun will drive others to order
Don’t forget your pinks!
Rosé sparkling wines and pink Champagnes not only look fantastic, they’re excellent for those customers wanting to celebrate some of the more intimate moments Christmas brings
People want to splash out so don’t skimp with your ‘by the glass’ offerings and have an increased range of Champagnes and other sparkling wines – including prestige cuvées – available