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American Pancakes - Take Stock Magazine

Crêpe Escapes

Pancake Day (5 March), or Shrove Tuesday for its correct title, is an annual event enjoyed by young and old.


“Pancake Day is a great opportunity to showcase the creative side of your menus via inventive toppings, and can be a real point of difference. It’s also a great opportunity to create excitement and theatre as well as driving profits,” says Philip Marx, brand manager for RH AMAR.

Mix it up

Offering a selection of sweet and savoury pancakes will help drive maximum sales continuously throughout the day. Savoury pancakes open up breakfast and brunch sale opportunities and good marketing will help draw customers in. Make the choice appealing and varied so that those customers only nipping in for a ‘wake up’ coffee will be persuaded to indulge. Add some savoury pancakes to your lunchtime specials or evening menu. Traditional sweet pancakes are the perfect dessert for lunch and dinner, or why not do a special offer for those fancying a mid-afternoon treat? Don’t forget to add gluten-free options to your menu too!

Pancake Day - Take Stock Magazine

Top toppings

•Chocolate & hazelnut spread

•Lemon & sugar

•Chocolate & banana

•Syrup & blueberries

•Ice cream & toffee sauce

Full-on fillings

•Bacon, beans & sausage

•Spinach & ricotta

•Chorizo & pulled pork

•Butternut squash, pepper, sweetcorn & feta

•Egg, ham & cheese

View Scotch Pancake with Black Forest Compote & Honey Mascarpone recipe

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