Rise of the cocktail culture sparks increase in champagne glass sales
Independent catering equipment suppliers, Stephensons, is reporting a 454% increase in the sale of Champagne Saucer glasses, selling approximately 1,722 units in 2011 when compared to 311 units in 2009.
Champagne Saucer glasses or Coupe glasses are manufactured using the original glass moulds used in the 1930s Manhattan Cocktail scene. The tall stem contrasts with the wide bowl giving them a solid, open appearance. The glasses were the original Champagne glass and remained popular for the first half of the 20th century until they were overtaken by the flute Champagne glass.
Henry Stephenson, Managing Director of Stephensons, commented: “We have seen a huge revival in demand for this style of glassware, especially from cocktail bars and restaurants that are moving away from the popular Flute Champagne glass; these venues seem to be following the retro trend, creating an art deco feel to their establishment, using glassware reminiscent of the 1930’s.
Although demand for champagne in recent years has dipped in bars and restaurants, sales of champagne glassware has continued to rise. This is partly due to the glasses being used to serve cocktails, as selling more cocktails makes more financial sense for on-trade outlets, as the profit on a cocktail is much larger than it is for champagne. Coupled with the rise of cocktail culture in the UK in the past decade, it is unsurprising that establishments are trying to differentiate themselves from other cocktail bars by serving drinks in chique glasses.
“It appears what’s old is now new again, as crystal cut glasses, such as of those from Artis’ new range Hob Star, are also gaining popularity amongst our customers, who are wanting their cocktails to speak of decadence, fun and glamour.” added Henry.