Gracing the Aisles
Wholesaler and member of the Fairway family Dunns Food & Drinks is now supplying their famous Currie’s Special Red Kola to ASDA stores across Scotland.
The product, which first hit the shelves over 100 years ago, has a committed following, especially in and around Ayrshire where it sells over 2.5 million bottles a year. The recipe remains largely the same, although after re-branding earlier this year it is now additive free, colouring from natural sources and it is the only ‘sugar free’ red kola currently available on the market.
Philip McRae, Business Development Manager for Dunns’ soft drinks, says: “This is great news for anyone who loves Currie’s Red Kola. ASDA has now given us the opportunity to make it more accessible and I’m delighted to say that sales in the first week have been double our initial forecast – this has led to permanent listings of 500ml Regular & Sugar free from October onwards which is tremendous news for our loyal customers.”
The much loved soft drink is already stocked in Waitrose, selected Spar and Co-op stores in the south-west of Scotland, Premier Stores, Key-stores, as well as the local corner shop. Available in ‘regular’ and ‘sugar free’ varieties in 4 x 330ml promotional packs for £1, Currie’s Special Red Kola is on sale in 17 ASDA stores across Scotland. Participating Asda stores include: Ayr, Blantyre, Clydebank, Dumbarton, Hamilton, Irvine, Kilmarnock, Maryhill, Motherwell, Newmains, Newton Mearns, Parkhead, Robroyston, Toryglen, Cumnock, Girvan and Linwood.