Halloween and Bonfire Night present two great opportunities to increase footfall. Both events are growing in popularity – especially Halloween – and are all about good, family fun. So, take a look at your food menu and see how a few minor alterations could see your sales soar.
What to do?
Halloween falls on a Tuesday, and gives operators the chance to boost a normally quiet night. Depending on the type of outlet you have, why not have a Halloween party for adults – students especially – or offer an early bird menu to appeal to families who want a spooky-themed tea! Why not even suggest they come in fancy dress? Family-friendly Bonfire Night is on a Sunday this year – make the most of the work-free day and start the celebrations mid-afternoon. Offer games for the children or provide entertainment until the fire is lit. Read our feature on holding and organising a firework display takestockmagazine.com/bonfire-night-safety.
What to serve?
Tweak your normal menu for each event or have a special bespoke menu serving quick and easy to eat, party-type food.
Get spooky – add some spooky fun to Halloween by changing a dish’s name – not only will it bring fun to the evening it will result in higher customer satisfaction and a return visit. Think ‘bat wings’ for chicken wings and ‘witches fingers’ for chicken goujons, ‘chilli with eye-popping beans’, ‘spooky sausages’ and ‘blood-curdling burgers’! Red colouring and tomato sauces also make great ‘blood’ and decorations can transform a dish.
Blast off – jacket potatoes and pies and peas are a must for Bonfire Night, however, pulled pork, burgers and cider-glazed hotdogs (for adults only) all work equally as well. And don’t forget the treacle toffee, toffee apples and parkin for dessert!
Chips are the most ordered items on a pub menu, with both events giving you a chance to cash in by offering curly fries, wedges, twisters, sweet potato fries or the ever popular chip. Add a premium price offer of cheesy chips or seasoned wedges with a dip. Other popular sides include garlic bread, nachos, tear and share bread with oils and onion rings.
Take Stock brings you four recipes courtesy of Lyle’s Golden Syrup® to help ignite sales for these important autumn events… Old Man’s Bones, Sausage Rockets, Popcorn Toffee Apples and Ghostly Mallow Flapjacks