Doing Your Bit
If you feel like being charitable and doing something worthwhile for a good cause, then perhaps 2015 is the year.
Comic Relief is back on 13 March. The charitable event, held every two years, helps raise money to tackle poverty and social injustice in the UK and across the world. Monkey, the face of PG tips, has partnered with the charity and is urging the foodservice industry to help them to make £1 million for Red Nose Day by buying PG tips 1150 packs. For each pack, UFS will donate 50p to Comic Relief and operators can claim a free, limited edition climbing Monkey with every two promotional packs purchased. Fundraising kits are also available for operators to download from the UFS website to help them raise money and let customers know they serve PG tips.
Emma Quinn, UFS category manager for tea, said: “We’re excited to be backing Monkey’s mission. Comic Relief is a fantastic charity that makes a difference to the lives of people all over the world. There’s plenty of great reasons for operators to sell PG tips – a brand consumers love and trust – but now we’ve given operators one more with our pledge to donate 50p per pack to this great cause.”
Visit www.ufs.com for more information
Meanwhile, our very own Today’s Group has a charitable foundation which supports Village Water, a charity set up to provide safe water and sanitation for village communities in rural Zambia. Bill Laird, managing director at Today’s said: “Safe water and sanitation is something we take for granted in the UK, but for which many people elsewhere need help in order to preserve their quality of life.”
Marketing assistant Emma Down and trading controller Hilary Nithsdale embarked on a five-day trip to Africa, to see for themselves how the charity, which supports activities in more than 680 villages and 10 schools, has changed lives. “It was a real eye opener for both Hilary and I,” admitted Emma. “However, it was vital that we truly understood how the Zambian people live and how the money Today’s has raised helps them.”
The pair visited the villages Llalamupa and Mongu to see first-hand how families have benefitted from new water pumps and wells. “We went on a roller coaster of emotions,” admits Hilary, who witnessed the despair in the villages that did not have water and met children who walked 10km in 35 degree heat to go to school. “We saw the self-esteem that clean water can bring; clean clothes, clean bodies, clean children, crops, drinking water, saving time not having to walk to fetch clean water. We saw the pride in the villages that had passed the assessments and either had or were getting the water pump.”
Before the Zambian Team at Village Water install a pump, the chosen village has to pass a Village Assessment. This means that each household must have hand washing facilities (a tippy tap), a toilet and a dish rack and the village has to be tidy and free from refuse and waste. They also have to have a pestle stand as well as a latrine. “It is all well and good hosting charity dinners and events, but at Today’s we are all passionate about giving something back, particularly to children, so it’s important we see the impact of what we do for ourselves,” added Emma.
Tweet us your charity events and efforts and we’ll give you a mention.