Kuehne June 2019

Mixing it up!

There is nothing nicer than a cooling beverage during the summer evenings.

But whether your customers’ tipple of choice is a G&T or a lime and soda there’s an increasing desire amongst clientele of all ages to have something different to dally with – and more brands are offering alternatives to the norm.

According to Gabriel David, founder of Luscombe Drinks, the percentage of adults who don’t drink alcohol is as high as 30% so Take Stock shows you how to mix up your drinks range to make sure all of your customers’ thirsts are slaked – and their taste buds challenged.

Give your drink a boost!

Spirits are always crying out for different and unique mixers. The traditional combinations – gin and tonic, rum and coke, whisky and dry ginger – will never disappear, but exciting alternatives are vital to shake things up. Gloworm mixers from Boost Drinks are sugar and taurine-free, but have enough caffeine to give drinkers a satisfying energy shot.

Try the following mixes:

Vodka with Raspberry & Orris: best served over ice with a twist of orange

Gin with Cucumber & Apple: gives tonic a run for its money

Rum with Pear, Spice and Lime: a spicy change from cola

Fizz it up!

Adult soft drinks are a dynamic and growing sector in the market and businesses need to realise their importance. Just because some customers don’t drink alcohol doesn’t mean they should miss out on exciting drinks!

For food-matching, offering a non-alcoholic drink with food is key but it has to be premium.

Luscombe’s Sicilian lemonade works well with Mediterranean flavours and its lime crush is ideal with Mexican food. Its apple juices are good with pork and chicken dishes.

Mouthwatering mocktails, or non-alcoholic cocktails, can spruce up a pre-dinner drink and let the tee-total customer ditch boring pop and indulge in something classy during a night on the tiles. And then there’s energy drinks. These are ideal for customers not wanting to drink alcohol but still want to party all night! But be sure to offer versatility and different flavours.

For more information visit www.glowormdrinks.com.

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