For caterers, Easter is second only to Christmas when it comes to a high customer turnover. As the only weekend with two bank holidays and falling in the middle of the school holidays, Easter can be a lucrative opportunity.
Last April, Greene King Leisure Tracker found that the average British household leisure spend increased 8% to £215 due to the Easter weekend and spending on eating and drinking out experienced double digit-growth compared to the previous month.
Paul Williams, PR manager for Celtic Manor Resort in Newport, Wales says; “We’re a year round hotel that attracts families throughout the calendar, but Easter is particularly popular and our busiest time for families after Christmas.”
Generates future profit
Having an Easter event will make you stand out as a venue to return to after the holiday. The Eagle and Child in Ramsbottom put on a community event last year, which included a barbecue and face painting. “It was a great success with many locals visiting us,” says owner Glen Duckett. “Whilst we made profit on the day we also benefited later on as the event encouraged them to visit again.”
Easter egg hunts or bonnet parades are still popular and pull in the crowds, but why not think outside the box to attract even more trade? Celtic Manor Resort is running an extensive Easter programme. Not only do they feature homemade hot cross buns in their afternoon tea, they have arranged specific accommodation packages just for the holiday plus a ‘Gourmet to Go’ package where the hotel’s chefs will create a gourmet Easter lunch that can be taken away, or enjoyed within the hotel.
Easter is predominantly about chocolate, but you can create any sweet and tasty treat to mark the occasion. From a courtesy miniegg with every tea purchased or a chick-decorated cupcake with every glass of pop, little touches will entice customers in. Big, lavish, or expensive, needn’t be the case; something simple and thoughtful can be just as effective. Easter may be only two days for some, but for families with school children it’s two weeks – a perfect opportunity to get their business. Things like putting out more colouring books for the young ones, making sure you have an up-to-date kid-friendly menu or even even checking your WiFi works properly means you are catering to the needs of families.