EURO 2016 kicks off at the Stade de France on 10 June. A whole month of football not only allows football fans to live, breath and talk football, it is a prime opportunity for operators to score too! Take Stock shows you how to get the best result for your business.
The tournament starts on Friday 10 June and finishes on Sunday 10 July. The first matches featuring home nations are on Saturday 11 June.
Be on the ball
Get organised. The last thing you want your plans getting is a red card! Once the last May bank holiday is out of the way, you need to start promoting your EURO plans via your social media, website, inhouse and word of mouth via staff. Speak to your suppliers for POS and pre-order your beer buckets and extra ice.
Customers are coming to watch the footie so that means they don’t want to be standing queuing at the bar and missing that crucial Rooney goal! Make sure you have plenty of beer buckets and also pitchers to make cocktails or Pimm’s. This not only saves time at the bar, but if you put an offer on pitchers you’ll sell more as your customers will think it’s them getting the good deal.
From a free pint with a meal to 2FOR1 drinks during half time, offers are a great way of attracting trade and they’re likely to return to the bar without an offer once the final whistle has been blown.
Make sure you stock up on bottled soft drinks and fruit juices as parents are willing to splash out on special occasions. Why not have a bit of fun and create a theme mocktail list for them? Penalty Punch, Free Kick Fruity and Red Card Ribena will be fun for the children and if you mix them up prematch they’ll be quick and easy for bar staff to pour.
Most matches kick off at 2pm or 5pm – prime eating times – so make sure your kitchen is fully staffed and prepped ready for the increased footfall. Why not offer a temporary snack menu too that works outside your normal menu? This would fit well for the 5pm and 8pm games as customers may want to eat pre or post match. Plus, snacky, finger food is quick and easy to prepare, takes minimal fuss to serve (bar staff can do it if waiting staff aren’t working) and the style of food often makes for bigger orders and allows you to justify higher menu prices.
• Hot dogs – Choose from the frankfurter varieties and top with the classic ketchup, mustard and fried onions or be adventurous and opt for mac ‘n’ cheese or bbq pulled pork. Serve in a bun or bread and offer sides of sweet potato fries
• Nachos – Cheesy or with a Mexican twist, nachos are a great single or sharing option
• Pizza – Single slices or a full one, pizzas are quick and easy and a firm favourite among young and old. Offer different sizes for children and adults
• Chips – Customers still love the old favourite! From curly fries, spicy wedges or just plain old thick-cut, they can be served with cheese on top or kept simple with ketchup or BBQ dip
• Burgers – From a classic to a cheese and bacon, offer a variety of buns from brioche, gluten free to a plain white
Make sure you stock up on your bar snacks. From crisps, pork scratchings and nuts these snacky faves will be flying off the shelf faster than Theo Walcott’s penalty kick. With crisps, stock plenty of sharing format bags as research shows more than 1 in 3 people are now eating a large bag by themselves in one go!
Wales v Slovakia Saturday 11 June, 5pm
England v Russia Saturday 11 June, 8pm
England v Wales Thursday 16 June, 2pm
Russia v Wales Monday 20 June, 8pm
Slovakia v England Monday 20 June, 8pm
Poland v Northern Ireland Sunday 12 June, 5pm
Ukraine v Northern Ireland Thursday 16 June, 5pm
Northern Ireland v Germany Tuesday 21 June, 5pm
Republic of Ireland v Sweden Monday 13 June, 5pm
Belgium v Republic of Ireland Saturday 18 June, 2pm
Italy v Republic of Ireland Wednesday 22 June, 8pm
QUARTER-FINALS Thursday 30 June – 3 July, 8pm
SEMI-FINALS Wednesday 6 July & Thursday 7 July, 8pm
FINAL Sunday 10 July, 8pm