Schwartz September 2019

Fruity Revival

Global Brands is keeping the revival of retro alcopop Hooch well and truly alive with two more flavours added to the range, and continues to promote the drink as being a perfect light, enjoyable refreshment served over ice.

Since the relaunch of Hooch Lemon Brew last July, after a 10 year absence from the market, the drinks brand has seen huge growth, prompting Hooch to extend their offering. The two new flavours Hooch Orange and Hooch Blackcurrant, have been added to the range in response to popular demand after a social media campaign asked customers and fans of Hooch alcopops to vote for the flavours they want to see make a comeback.

The retro concept has been a huge success with brand loyal consumers who remember the drink from the 1990s, as well as intriguing new generation drinkers whose love of flavoured varieties and retro products is being satisfied by the light and fruity RTDs.

The 500ml bottles are available to both on and off-trade sectors in crates of 12.

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