Kenco Cappuccino 10/19
In the spirit

Get in the Spirit

Consumers are in a ‘big night out’ mentality at Christmas, making them more likely to push the boat out a bit. And the figures for spirits sales prove this!

  • 48% of consumers wouldn’t usually drink spirits during the rest of the year, but do so over Christmas
  • There are an additional 30 million spirit serves at Christmas that’s +38.5% up on an average month
  • Overall, in the on-trade, one in three serves are spirits

And it’s premium spirits that really come into their own over this period; sales up by 39.7% compared with the rest of the year! So, make sure you’re ready by:

  • Stocking a good range – especially whiskies and vodkas
  • Make sure that range is clearly visible to customers both
    behind the bar and on blackboards and menus
  • Show pricing info
  • Use the branded glassware and POS materials available from suppliers
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