Cracker Pack 2019

Get Ready To Rum-Ble!

With rum sales rising and now worth over £1bn, there is a new spirit on your bar which is giving gin a run for its money…

Sales of rum have been rising in the UK, reaching nearly 35 million bottles. Golden and dark rum are the main sellers for the on trade, with golden rum being the most popular.

“It’s been another great year for rum sales in the UK,” says Miles Beale, chief executive of the Wine and Spirit Trade Association. “British drinkers have more choice than ever before when it comes to rum. Craft spirits are ‘of the moment’, and an increasing number of artisanal spirits producers are crafting their own interpretations of the spirit – often alongside their gin range.”

Rum has the advantage of being both a serious spirit and an all-round party drink. And with research group CGA predicting that golden rum sales will outstrip gin by 2020, it’s time rum took centre stage on your bar.

Why the rise?
• Consumers are becoming more adventurous with their choices, and the more exploration they do, the more knowledgeable they become. They’re seeking brands that define them as individuals.
• Spiced rums were previously associated with lower quality mixing spirits. However, if crafted as a premium sipping rum with an innovative flavour profile, spiced rum can become an accessible alternative for spirit drinkers with more refined tastes as well as a new, exciting, luxury drink for those exploring the rum world.
• The number of rum brands available has grown significantly, with there now being close to 200 on the market.
• An increasing number of artisan spirits producers are now crafting their own rum brands alongside an existing gin range.
• The duty freeze on spirits last autumn helped craft spirits to boom.

“Consumers are becoming more adventurous with their beverage choices, and seeking brands that define them as individuals, and the craft rum movement in the UK is showing more people that rum has the potential as the drink of choice.”
Dan Buckland, co-founder, Drum & Black Rum Co.

How to serve rum
Rum and coke may still be a popular tipple, but drinkers want more options.
Think seasonal when you come to the different types of mixers for rum.
• For a summer feel – Schweppes 1783 Golden Ginger Ale works best for use in Dark ‘n’ Stormy cocktails
• For a warming, wintery feel – the flavours of vanilla, caramel and butterscotch of Schweppes 1783 Muscovado perfectly enhance the taste of dark rum

The range of flavours and styles of rum make it a great component in a cocktail.

• For summer – tropical tiki refreshers and classic Pina Coladas
• For winter – spiced punches and hot buttered rum toddies
• Cane Sugar Teisseire adds an authentic, sweet element to a rum cocktail
• Lengthen classic rum punches with Britvic Pineapple Juice or Britvic Orange Juice
• To emphasise the rich taste that comes with barrel-aged rums try Teisseire Orgreat (Almond)

Get crafty
Craft rum is now available to the UK on trade. Copalli Rum is an organic rum produced by The Copal Tree Organic Distillery in the middle of the Belizean rainforest and they use fresh sugar and cane juice to produce floral, fresh and fruit notes. Copalli Rum has launched a white rum and a barrel-rested rum aged in American oak ex-Bourbon barrels. The perfect ingredient for a Daiquiri and Mojito, they also work well for fruity tropical drinks and in the classic cocktails Negroni and Martini.

Types of rum
• White
• Dark
• Rich
• Golden
• Spicy

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