Healthier Pub Grub
According to new research customers want healthier options when they eat out.
Research by HospitalityGEM found that two-thirds of customers surveyed see a healthy option on the menu as a priority. And thanks to changing attitudes the industry is responding to this. But while counter service outlets and restaurants are meeting consumers’ needs, the pub trade is lagging behind in terms of offering nutritious options, so there’s a clear gap in the market for pub operators to offer reasonably priced, nutritious food served quickly.
“It’s fantastic that so many people believe the availability of healthy options has significantly improved in the last 12 months for all day parts of the sector, although this is slightly less so for breakfast,” says Steven Pike, managing director, HospitalityGEM. “It’s great to see that over half of customers are satisfied that grab and go chains are doing enough to provide healthy options, but it looks like pubs could be doing more. There is an obvious link to accessibility and the time it takes to sit down and eat at a pub as opposed to the increasing grab and go culture, particularly at lunchtime when we tend to be a bit more virtuous. But this also presents an opportunity for landlords and other operators to evaluate their offering of healthy food to check it’s the best it can be for their target audience, possibly through greater menu differentiation for various day parts.”