Her Special Day
Mother’s Day (Sunday, 22 March) is one of the industry’s busiest days. And although the day is to celebrate all the beloved mums, it’s also very much a family occasion.
How to prepare
• Most bookings will be in groups so make sure the layout of your venue works for this so people don’t feel overcrowded.
• Don’t overbook. This will make customers feel rushed and have others waiting.
• Extend the celebration to Saturday.
• Make sure your beer garden or any outdoor area is clean and tidy.
• Promote your event on social media and your website.
Make it memorable
• Offer all mums a complimentary glass of bubbly with every meal ordered.
• Complimentary flowers for every mum from a local florist is a nice touch.
• Offer a free dessert for mums ordering three courses. This will encourage dessert orders from the rest of the party.
• Provide activities to keep children entertained.
• Offer a special half-price menu for children under 10 or offer small portions (for a discounted price) off the set menus.
• Offer wine by the glass and not just the bottle – a glass sale is better than no sale at all.
What to serve
• Sharing dishes are a great way to cater for groups and will help cut down on waste, preparation and overall workload for your staff.
• Keep your menu traditional – a roast with all the trimmings is essential. Make sure you have a choice of beef and lamb, and for lighter dishes offer chicken and salmon.
• Make sure you have enough vegetarian and allergen-free options to choose from. Give them as much attention as mainstream dishes on the menu.
• Make the menus short and simple, making sure you’ve got the right equipment and space in both your ovens and fridges to prepare, hold and serve the dishes you are offering.
• As a special occasion, diners will often be willing to go for more than just a main course so offer a range of suitable starters and tempting desserts. Why not offer two or three courses at a set price?
• Classic tray bakes are becoming the cake of choice when it comes to making the most of the nostalgia trend. From cherry bakewell to black forest gateau, tray bakes bring a new lease of life to old-time favourites and can be a real crowd pleaser for adding a twist to afternoon teas.
Spoil your customers this Mother’s Day with some impressive sweet treats. “Vibrant colours will transform bakes and give your Mother’s Day creations the edge,” says Emma Stamp, senior brand manager at Dr. Oetker Professional. “There’s nothing that can’t be boosted with brightly coloured sprinkles or given the wow factor with chocolate shards.”