It’s a Mini Revolution
Demand for single serve ‘minis’: red, white, rosé or sparkling goes from strength to strength, and it’s a brave outlet that doesn’t have a selection on offer.
Why you should stock a range of 187ml bottles:
- You can experiment with a big range to find the wine styles and brands that appeal best to your customer base.
- Serving smaller format bottles is quick and convenient, as nearly all are screw top. Simply select the right glass, open and pour. No corkscrews. No measures. No mess.
- By not having to open a 75cl bottle to serve a glass of wine, you avoid the risk of unsold wine oxidising/going flat.
- No opened bottles to be stored. No need to keep track of how long a bottle has been opened.
- Back of house stock takes up less storage space.
- Front of house displays on the shelf or in the fridge look great and take up less space too.
- Sparkling wine mini-bottles create theatre when being opened at the bar or at the table.
- Stock investment for a wide range of wines is lower, so you have a nice wine list without breaking the bank.
- Stock management is easier too – no need to estimate how many glasses are left in a bottle.
Why customers like smaller format wines:
- Health conscious drinkers know exactly what they’ve drunk.
- Temptation to finish the bottle is removed.
- Groups can choose wines to suit individual tastes.
- The small screw top format lets consumers take unfinished bottles home easily, so they can buy one late on, in the knowledge it won’t be wasted.
- Lower cost compared with full sized bottles means people can more affordably experiment with wines across a wine list.
- Diners can choose wines to suit different courses.
- Guaranteed freshness – wine is always in perfect condition.
“It’s important to offer a wide range of great tasting wines in the smaller sized bottles that more and more customers are asking for.” John Mansfield, The Society of Vintners