Coca Cola _ June 2019
Make the Smart Choice - Take Stock magazine

Make the Smart Choice

For the licensed trade, the festive season is all about making sure customers have a good time, but what happens the morning after? According to Brake, the road safety charity, drink driving is still one of the biggest killers on UK roads with one in eight road deaths caused by a drink-driver.

“Most people wouldn’t dream of getting behind the wheel after drinking,” said Jason Wakeford, spokesman for Brake. “But many don’t realise that, even after a good night’s sleep, your driving will still be significantly affected if you’ve been drinking the night before.”

The one way to keep everyone safe this Christmas is to encourage customers – and staff – to check that they are legally fit to get back behind the wheel the morning after they have consumed alcohol. Even if you feel fine, the test may prove otherwise…

What to dodisposable breath testers - Take Stock magazine
Have individual breath alcohol detector tests for sale that can detect the amount of alcohol still in a person’s blood. The simple, easy-to-use test gives the user an accurate result in less than five minutes. The process involves the user blowing for 12 seconds into a tube and then comparing the test against the colour scale. If you are still over the limit and therefore unfit to drive it will turn aqua (green/blue or blue/green), however if the colour remains yellow or a pale yellow then you are under the limit and fit to drive.

Why sell them?
Business owners have a certain amount of responsibility for their customers’ well-being. “By selling the tests, it is implying a serious message, as well as showing due care and attention to your customers,” says Richard Canfer-Taylor, chief executive officer at Accutest, manufacturers of breath alcohol tests. It also demonstrates to your customers that you are not just interested in sales.

How to sell them
Display the tests clearly where your customers can see them, such as on the bar or beside the till. The breath alcohol detector packaging can be personalised to your branding, with full colour logo in the title area of the label. The product comes either boxed in an open box with 20 products or a pack which includes an A3 poster that can easily be displayed in your premises along with 15 products. The tests can be sold from £2.99 and each packet contains two tests.

The penalties of drink driving
Anyone caught over the legal alcohol limit when driving will be banned from driving for at least 12 months, and fined up to £5,000. You can also be given between three and 11 penalty driving points. And you could be sent to prison for up to six months. Imprisonment, the period of disqualification, size of fine and penalty points depends on the seriousness of the offence. If you’re caught drink driving more than once in a 10 year period, you’ll be banned for at least three years.

For more information visit or call 01743 443633

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