NESCAFÉ: Serving premium coffee just got simpler
New NESCAFÉ Catering Refill Packs save money and time.
Available in NESCAFÉ Original and Gold Blend, new 600g Catering Refill Packs maintain quality and flavour yet offer foodservice an easy-to-use, environmentally-friendly pack that is cost-effective with a 100g saving compared to the 750g tin.
The new Catering Refill Packs answer many of the user-needs highlighted by the 2012 Mintel Packaging survey. It found that using refills can add 10% incremental value to the Out Of Home instant coffee category. Mintel also found that in foodservice in over 15% of outlets decant coffee and up to 90% look for an easy to open pack.
NESCAFÉ listened to customers and its new refill packs have an easy-open and easy-pour design. With minimal packaging, NESCAFÉ Refill Packs also increase transport efficiency, cut food miles and support foodservice’s sustainability credentials.
As one of NESCAFÉ’s customers explains: “I need to tip or tilt the coffee tin when I decant coffee into another container. It would be much easier if I could hold it with a single hand keeping my other hand free to guide the pour.”
With Britain fast becoming a nation of coffee drinkers – the ratio of coffee to tea drinking is now equal according to Kantar Worldpanel ‘Usage Out of Home’ consumption survey – customers will welcome NESCAFÉ’s to keep their daily coffee fix an affordable luxury.
Spilling the beans
- Refills can add 10% incremental value to the out of home instant coffee category. Mintel Packaging survey, 2012
- 87% of consumers express a taste preference for NESCAFÉ as opposed to the nearest competitor brand.
- Over 15% of foodservice decant instant coffee
● 90% choose easy-to-open packs