New Year Boost
With a little inspiration and invention January can be a really profitable month for your business, rather than the month that most of the food service industry dread!
During the December festivities, your customer footfall is at its highest, so this is a great opportunity to help boost January trade by distributing offers to customers for them to return and use.
•2FOR1 meal vouchers
•Happy hour on the bar
•A free soft drink or pint with every main meal ordered
Focus on diet
Losing weight – or opting for a healthier diet – is probably the number one new year’s resolution for your customers. Therefore, why not help them keep on track by:
•Offering a daily healthy option
•List the calorie content (where possible) for each dish
•Experiment with low-fat versions of popular dishes
•Opt for low or no carb dishes
•Have skimmed milk and low fat cream as options
•Why not have some fun and have a ‘saint’ menu? It could be a two or three course deal that has healthier dishes
Get involved with #Tryanuary. An initiative set up to encourage customers to support the beer industry – cask, keg, bottle and can – during the challenging month of January, you can do your bit by:
•Have a beer of the day
•Have a 2FOR1 on specific beers during quiet times of the day
•Have a daily (or weekly) beer and food pairing deal
•Speak to your supplier or brewery about hosting special or local beers for the month
•Embrace the hashtag #Tryanuary on social media, spread the word on your website and in-house with POS material
Some people may want a dry January, however others may not, so provide a variety of events to attract everyone during the month.
•2FOR1 offers on food
•Hold a theme night
•Free pint of lager or soft drink with every main meal ordered
•Weekly pub quiz or karaoke night
•Children’s day – why not have a fun day at the weekend with a DJ or magician? Or keep costs down and provide face painting and colouring, board games and giveaways
•Offer toast or a croissant to any customers ordering a hot drink before 10am
•Have a daily brunch offer to boost your mid-morning trade
•Get involved with local community groups and offer to host their post event with refreshments. Or organise your own book club or stories night?