Meadow Vale has responded to market demands for a bite-sized chicken piece by launching Pickin’ Chicken.
The bite-sized pieces are fully cooked chicken breast fillet chunks coated in a crunchy batter and are ideal for kids’ meals, snack boxes, sharing platters, starters, wraps, buffets, salads and side orders.
The new product by the frozen poultry supplier is calibrated at 10-20g, perfectly shaped to fill the gap in the market between their smaller Mini Chicken Fillet Bites and the larger Battered Fillet Bites.
“The best thing about this product is undoubtedly the taste!” said Paul Broster, Meadow Vale’s sales and marketing director.
“Our development chefs have been working really hard to create the perfect coating, and it is out of this world! The chicken inside is just as tender and juicy as the rest of the Meadow Vale range and it’s already secured its place as a firm Meadow Vale favourite.”
Packed in attractive and robust retail packaging, Pickin’ Chicken is available in 2kg bags and is the flagship product launching Meadow Vale’s new on-pack promotion, where prizes of £500 cash are up for grabs for four lucky caterers.
Ask your wholesaler or cash and carry, or to find your nearest stockist contact Meadow Vale directly on 0845 00 30 300.