Brillo Cleaning Guide 10/19
plan ahead

Plan Ahead

With two bank holidays, Father’s Day and the Queen’s 90th birthday celebrations to look forward to, it is vital you plan ahead for driving uptake and sales.

Father’s Day is now considered to be a bigger event than Mother’s Day and one of the on-trade calendars busiest events. The two bank holidays always bring in customers and thanks to the Queen, you have chance to boost your business even more with a four-day planned event. And if the British weather holds out then all three events could be even more profitable than expected!

Be weather ready!

A BBQ is a great way to bring in trade, but with our luck the heavens are likely to open. Don’t let it put a dampener on the days and have a backup plan. That way, customers will still flock to your establishment regardless of whether the beer garden is open or closed. Be optimistic and advertise the BBQ and any entertainment you are hosting – but state that if the weather changes it will still be on or something else in its place.

Get sporty

Father’s Day and the second bank holiday weekend both land on two crucial football events: EURO and the Football League play-off finals, so make sure you not only advertise this well in advance but show them! Knowing whether you are showing the games may be the decider in whether Dad – or anyone else football mad – comes to you or stays home.

Stock up

From alcohol to soft drinks, the last thing you want to run out of over these events is drink, so make sure you place an order well in advance! It’s better to be safe than sorry so if you are worried about being left with surplus stock, stick to bottles and cans as far as possible.

Bar variety

Make sure your bar menu caters for everyone – not just the drinkers. All three events will attract children, tee-totals, designated drivers and grandparents. To prevent these getting bored or restless and wanting to head home, get creative with your alcohol-free menu. Get together a themed Mocktail menu – you can adapt this for the children too and make sure you have herbal and fruit teas, plus fancy coffees on tap too.

Get the right atmosphere

A fun pub equals a busy pub. It may not be your cup of tea to decorate your premises, but punters love it. Ask your supplier for plenty of POS items to help decorate and spruce up your premises to get you and your staff in the spirit.

Stand out from the crowd

From discounts and entertainment to themes and locally sourced produce, extra effort and detail will make sure you stand out from the crowd. If you have a band playing make sure the time is clearly stated, or why not put on karaoke? It’s something young and old enjoy. If you are using locally sourced ingredients on the BBQ or even as a one-off menu, shout about it. Have a theme-special offer on; two free pints for Dad when you order food, or free ice cream for kids if a family of four order a meal over the bank holiday weekend. Make your business the place customers want to visit – and stay.

Advertise

In the run-up, promote everything from your menu to your entertainment through social media, website, word of mouth, in-house posters and staff – even an A-board out front with your listing and offers on works well. Promoting well in advance will also stop any clashes with local business.

A royal celebration

Care home residents love an excuse for a party or specially themed meal occasion – especially as many of them will be of an age with the Queen. Sue Dunk, editor of Care Home Catering, suggests the following tips to make the celebration go off with a bang!
• Make the celebration a street party theme complete with Union Jack bunting, tablecovers and napkins. Have platters of traditional party food such as sausage rolls, sandwiches, vol-au-vents, cheese & pineapple sticks and old school desserts like jelly and ice cream, blancmange or trifle
• Serve a quintessentially British cream tea, from pretty china teapots
• Make a birthday cake which can be an afternoon treat for the residents served with a cuppa
• Jugs of Pimm’s or fruit punch will be well received. Or cider, perry or ale with lower ABV’s
• Have a sing-along with the old time music favourites and get residents to dress in their Sunday best and invite friends and family

Father’s Day Menu Ideas

Starters

Moules marinière
Prawn Cocktail
Pâté

To drink

Muscadet or Picpoul de Pinet
Sauvignon Blanc Beaujolais or Pinot Noir
Roija or Portugese Douro
Chablis or Provence Rosé
Shiraz or Malbec
Tawny Port
Alsace Riesling
Dark Sherry or Madeira
Belgian White Ale
German or Belgian Wheatbeer
Trappist Ale

Mains

Fillet steak
Sea Bass
Mixed BBQ Grill

To drink

Roija or Portugese Douro
Chablis or Provence Rosé
Shiraz or Malbec

Porter orStout
German Pilsner IPA or Amber Ale

Desserts

Sticky Toffee Pudding
Crumble
Trifle

To drink

Tawny Port
Alsace Riesling
Dark Sherry or Madeira

Ginger Beer or a Dark Lager
Dunkel or Sweet Cider
Cherry Ale or Guinness

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