We may have only just stepped into the new year, however, planning ahead is crucial to maximising the sales opportunities presented by key events during the year.
Mother’s Day is one of the biggest dining occasions in the calendar, so make your event memorable and help it stand out from the competitive crowd.
What to do
• Promote your menu and any offers on your social media, website and in-house. Make sure your staff know what is on offer.
• Go the extra mile for mum and greet her with complimentary flowers, chocolates or a glass of fizz.
• Offer a range of specials: Mother’s Day brunch, afternoon tea, or early birds to attract all-day traffic and ease the usual, traditional lunchtime rush.
• Remember your loyal customers who visit year round and not just for Mother’s Day by keeping your pricing fair and perhaps offer a free meal on another date if they book for a larger party.
• Have plenty of colouring books, crayons and games to keep the young ones entertained – and give mum a well-earned break!
• Live music, a bouncy castle or even a free prize draw will add value to your offering.
• Why not make the most of the event and run a Mother’s Day package on Saturday as well? Perhaps an afternoon tea or early birds’ menu? Not all mums can make the Sunday celebrations, so this way, they don’t miss out, and it extends your sales opportunity.
This four-day family holiday presents operators with the opportunity to increase sales and drive profit through meals, drinks and activities.
What to do
• A roast dinner with all the trimmings is still the firm favourite on Easter Sunday. Lamb is the obvious winner, however, beef, chicken and turkey should all have prominence on your menu too.
• Offer smaller portions from the main menu and a simple children’s menu.
• Cater for all diets, so don’t forget gluten free, vegetarian and vegan options.
• Provide a snack menu to cater for the steady flow of customers coming through your doors at different times. Hot dogs, nachos, pizza and burgers are quick and easy, and the style of food often makes for bigger orders and allows a higher menu price. Stock up on bar snacks too.
• Stagger covers by offering a 2FOR1 brunch or an early birds’ evening menu.
• An egg hunt for children is traditional, however, how about involving the adults too? A DJ or live band will also draw in customers.
• Offering a free Easter egg for every child who eats, or having a basket of mini eggs on the bar (or by the till) will leave a lasting impression on customers.
• Make the most of the better weather by hosting a BBQ. Also, think about prepping your beer garden to enable you to make use of the extra space.
St George’s Day
This year, the patriotic day falls on a Thursday. Host a St George’s party on the weekend or celebrate the day by serving all things English.
What to do
• Offer a breakfast and/or brunch with a full English breakfast.
• Make lunch traditional with pork pies, sausage rolls and Scotch eggs.
• Have your evening menu full of English favourites like fish and chips, bangers and mash or a roast dinner. Make sure you offer smaller portions of each dish for children or adults with little appetites.
• Tap into the trend for afternoon tea and serve up a tempting array of delicate savouries and scrumptious sweet treats.
• From the much loved cup of tea, to the amazing varieties of beer on offer and even English wine, make sure you serve the perfect English drink.
• Think about hosting a speciality gin event offering some of the finest gins that England has to offer – served with quintessentially English soft fruits such as blackberries, raspberries and blackcurrants.
• No celebration would be complete without pitchers of Pimms – so make sure you are stocked up!
• Why not put together an all-English playlist or, for bigger events, hire an English band or a covers band to perform some top tunes live on the night?