Schwartz September 2019
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Plan Ahead

We may have only just stepped into a new year, however, planning ahead for key events gives you the opportunity to drive uptake and sales in this fast-paced, competitive industry. Here, we focus on the coming months and overleaf we bring you future dates to help you get organised.

Money-makers
According to figures from Carlsberg UK’s Consumer Insight Report, more than half of UK families (64%) head to the pub for food on Mother’s Day, and with Easter hooked onto the school holidays, these are big players when it comes to profitable events. All three dates are key opportunities to attract new customers while still looking after your regulars, and because they all fall on a weekend, they are perfectly placed for boosting trade.

Menu planning
Mother’s Day and Easter are family orientated events, so from children to grandparents all appetites should be catered for. From a ‘special’ menu on Mother’s Day to an early-bird menu at Easter, now is the time to plan. 2FOR1 offers and meal deals will all bring in trade during quieter times, while sharing platters will bring in those customers who want a lighter or late-night dish. Traditional dishes like roast dinners, fish and chips and curry are customer pleasers, but make sure you offer a range of healthier options too, and don’t forget options for vegetarians, vegans and those following a gluten-free diet.

Cheers!
It goes without saying you’ll need to make sure you are stocked up on Guinness for St Patrick’s Day. But don’t forget to check you have plenty of options to serve with it, as not everyone likes it straight. Blackcurrant is the most popular but for anyone who wants to push the boat out, make sure you have some Champagne at the ready to make a Black Velvet! Stock up on bottled beer – for Easter beer buckets are perfect during busier times – and make sure you have a good selection of wine, sparkling wine, spirits and mixers. A cocktail made especially for ‘mother’ is a nice touch, and will make customers feel extra special.

Teetotal treats
With Mother’s Day and Easter being family occasions, they are likely to bring in larger parties including children, grandparents and non-drinking drivers. Everyone needs to be catered for, so asides from stocking a wide selection of premium soft drinks, why not offer mocktails? They’d work well for both occasions, and at Easter you could make chocolate-themed ones for the children.

Shout about it
Once Valentine’s Day is out of the way, it’s time to start advertising all three events. Highlight the menus – and offers – on your website, social media and in-house, and any extra events you are holding, like an egg hunt or fun-day. Brief staff to ask customers if they have thought about booking for Mother’s Day or made plans for Easter. That way, it will not only prompt the customer to book, it gives staff chance to point out the menu and activities. With St Patrick’s Day especially, make sure you order your POS material from your supplier in plenty of time as customers will expect a shamrock decorated bar!

Get OrganisedEaster Eggs

We’ve picked out the best regional and national events so that you can plan well in advance – and don’t miss out!

Yorkshire

17-19 Feb         Festival of Food, Drink & Rhubarb, Wakefield                                         experiencewakefield.co.uk
11-28 May        Leeds Indie Food Festival                                                                             Leedsindiefood.co.uk
27-28 May       Malton Food Lovers Festival                                                                        maltonyorkshire.co.uk/food-lovers-festival
27-29 May       The Great British Food Festival, Harewood House, Leeds                    harewood.org/whats-on/event/great-british-food-festival
17-18 June       Dales Festival of Food and Drink, Layburn                                              dalesfestivaloffood.org
26-27 June      Harrogate Fine Food Fair                                                                             gff.co.uk/shows/harrogate
11-13 July         The Great Yorkshire Show, Harrogate                                                      greatyorkshireshow.co.uk
16 July              Otley Food & Drink Festival                                                                        visitotley.co.uk/otley-food-and-drink-festival
22-23 July       Yorkshire Dales Food & Drink Festival, Skipton                                     yorkshiredalesfoodanddrinkfestival.com

Yorkshire Show Pictures Reel

Nottinghamshire

27-29 May       Great Food & Drink Festival, Nottingham Castle                                   greatfoodanddrinkfestivals.co.uk/nottingham-castle
17-18 June       The Big Bake, Markeaton Park                                                                   greatfoodanddrinkfestivals.co.uk/markeaton-park

Nottinghamshire Events Pictures Reel

Glasgow

27 May             Eaglesham Beer Festival                                                                              eagleshambeerfest.uk
16-17 June       North Hop Glasgow                                                                                      northhop.co.uk/festivals/glasgow

London

8-10 March     London Drinker Beer & Cider Festival, Camden Centre                       northlondon.camra.org.uk 
10-12 March   Squires Kitchen’s Exhibition, Farnham, Surrey                                      squires-exhibition.com
11-12 March    Cressing Spring Food & Home Fair, Witham, Essex                             farminguk.com/agricultural-shows-and-events
14 March         UK Bottled Water Industry Conference, Congress Centre, London   zenithglobal.com/events
19-22 March   The International Food & Drink Event, London                                    ife.co.uk
31 Mar-1 Apr   Whisky Live, The Honourable Artillery Company, London                whiskylive.com/england
6-9 April           London Coffee Festival                                                                               londoncoffeefestival.com
7-8 May            The Real Wine Fair, Tobacco Dock                                                          therealwinefair.com
26-28 May       Essex Sausage & Cider Music Festival, Barleylands Farm, Billericay  https://goo.gl/U3tsjc
24-25 June      The Cheese and Chilli Festival, War Memorial Park, Basingstoke       cheeseandchillifestival.com/basingstoke
24-25 June      Colchester Food and Drink Festival                                                            foodanddrinkfestivalsuk.co.uk/events/

London Events Picture Reel

Lancashire

24-26 March   Blackpool Beer & Cider Festival, Winter Gardens                                wintergardensblackpool.co.uk
15 April             Easter Food Festival, Colne                                                                       colnetowncouncil.org.uk/colne-food-festival-markets/
21-23 April       The Great British Food Festival, Stonyhurst College, Clitheroe        greatbritishfoodfestival.com/stonyhurst
30 Apr-1 May   Lancaster Food & Drink Festival                                                             lfdf.co.uk
3 June                Accrington Food & Drink Festival                                                          accringtonfoodfestival.co.uk

Derbyshire

19 March           Fabulous Places Spring Market, The Roundhouse, Derby                 derbyshirespringmarket.co.uk
29 Apr-1 May   The Great British Food Festival, Hardwick Hall, Doe Lea                  greatbritishfoodfestival.com/hardwick-hall.asp
13-14 May         Derbyshire Food & Drink Fair, Derby                                                     derbyshirefoodanddrinkfair.co.uk
18-20 May        Rail Ale Festival, Chesterfield                                                                   railalefestival.com
2-3 July             Summer Market, The Roundhouse, Derby                                            derbyshiresummermarket.co.uk

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