Coca Cola _ June 2019
Plan Ahead - Post Hero Image

Plan Ahead

We may have only just stepped into a new year, however, planning ahead for key events gives you the opportunity to drive uptake and sales in this fast-paced, competitive industry. Here, we focus on the coming months and overleaf we bring you future dates to help you get organised.

According to figures from Carlsberg UK’s Consumer Insight Report, more than half of UK families (64%) head to the pub for food on Mother’s Day, and with Easter hooked onto the school holidays, these are big players when it comes to profitable events. All three dates are key opportunities to attract new customers while still looking after your regulars, and because they all fall on a weekend, they are perfectly placed for boosting trade.

Menu planning
Mother’s Day and Easter are family orientated events, so from children to grandparents all appetites should be catered for. From a ‘special’ menu on Mother’s Day to an early-bird menu at Easter, now is the time to plan. 2FOR1 offers and meal deals will all bring in trade during quieter times, while sharing platters will bring in those customers who want a lighter or late-night dish. Traditional dishes like roast dinners, fish and chips and curry are customer pleasers, but make sure you offer a range of healthier options too, and don’t forget options for vegetarians, vegans and those following a gluten-free diet.

It goes without saying you’ll need to make sure you are stocked up on Guinness for St Patrick’s Day. But don’t forget to check you have plenty of options to serve with it, as not everyone likes it straight. Blackcurrant is the most popular but for anyone who wants to push the boat out, make sure you have some Champagne at the ready to make a Black Velvet! Stock up on bottled beer – for Easter beer buckets are perfect during busier times – and make sure you have a good selection of wine, sparkling wine, spirits and mixers. A cocktail made especially for ‘mother’ is a nice touch, and will make customers feel extra special.

Teetotal treats
With Mother’s Day and Easter being family occasions, they are likely to bring in larger parties including children, grandparents and non-drinking drivers. Everyone needs to be catered for, so asides from stocking a wide selection of premium soft drinks, why not offer mocktails? They’d work well for both occasions, and at Easter you could make chocolate-themed ones for the children.

Shout about it
Once Valentine’s Day is out of the way, it’s time to start advertising all three events. Highlight the menus – and offers – on your website, social media and in-house, and any extra events you are holding, like an egg hunt or fun-day. Brief staff to ask customers if they have thought about booking for Mother’s Day or made plans for Easter. That way, it will not only prompt the customer to book, it gives staff chance to point out the menu and activities. With St Patrick’s Day especially, make sure you order your POS material from your supplier in plenty of time as customers will expect a shamrock decorated bar!

Get OrganisedEaster Eggs

We’ve picked out the best regional and national events so that you can plan well in advance – and don’t miss out!


17-19 Feb         Festival of Food, Drink & Rhubarb, Wakefield                               
11-28 May        Leeds Indie Food Festival                                                                   
27-28 May       Malton Food Lovers Festival                                                              
27-29 May       The Great British Food Festival, Harewood House, Leeds          
17-18 June       Dales Festival of Food and Drink, Layburn                                    
26-27 June      Harrogate Fine Food Fair                                                                   
11-13 July         The Great Yorkshire Show, Harrogate                                            
16 July              Otley Food & Drink Festival                                                              
22-23 July       Yorkshire Dales Food & Drink Festival, Skipton                           

Yorkshire Show Pictures Reel


27-29 May       Great Food & Drink Festival, Nottingham Castle                         
17-18 June       The Big Bake, Markeaton Park                                                         

Nottinghamshire Events Pictures Reel


27 May             Eaglesham Beer Festival                                                                    
16-17 June       North Hop Glasgow                                                                            


8-10 March     London Drinker Beer & Cider Festival, Camden Centre              
10-12 March   Squires Kitchen’s Exhibition, Farnham, Surrey                            
11-12 March    Cressing Spring Food & Home Fair, Witham, Essex                   
14 March         UK Bottled Water Industry Conference, Congress Centre, London
19-22 March   The International Food & Drink Event, London                          
31 Mar-1 Apr   Whisky Live, The Honourable Artillery Company, London      
6-9 April           London Coffee Festival                                                                     
7-8 May            The Real Wine Fair, Tobacco Dock                                                
26-28 May       Essex Sausage & Cider Music Festival, Barleylands Farm, Billericay
24-25 June      The Cheese and Chilli Festival, War Memorial Park, Basingstoke
24-25 June      Colchester Food and Drink Festival                                                  

London Events Picture Reel


24-26 March   Blackpool Beer & Cider Festival, Winter Gardens                      
15 April             Easter Food Festival, Colne                                                             
21-23 April       The Great British Food Festival, Stonyhurst College, Clitheroe
30 Apr-1 May   Lancaster Food & Drink Festival                                                   
3 June                Accrington Food & Drink Festival                                                


19 March           Fabulous Places Spring Market, The Roundhouse, Derby       
29 Apr-1 May   The Great British Food Festival, Hardwick Hall, Doe Lea        
13-14 May         Derbyshire Food & Drink Fair, Derby                                           
18-20 May        Rail Ale Festival, Chesterfield                                                         
2-3 July             Summer Market, The Roundhouse, Derby                                  

Feed Your Eyes

Sign up to receive an electronic version of Take Stock Magazine