Schwartz September 2019
Plan Ahead - March/April

Plan Ahead

With two bank holidays and Father’s Day to look forward to, it is vital you plan ahead to drive uptake and sales.

Light the barbie!
A BBQ is a great way to bring in trade. Run it alongside your normal menu to attract customers and help reduce the volume of orders going into the kitchen. Premium burgers and hotdogs are a must. For something special offer a juicy steak (dads will love this!), alongside tasty kebabs – meat and vegetarian options.

Be weather ready
By May, the weather should be warmer (fingers crossed!) so al fresco drinking and dining is the perfect draw for customers. Make sure your outdoor area or beer garden is clean and tidy, with neatly cut lawns. Clean, replace or repair any tatty or out of place furniture. Read our feature takestockmagazine.com/thegreat-outdoors/ for tips and advice. The last thing you need is a fluke sunny spell on the first bank holiday to catch you unprepared.

Staff rotas
Make sure you manage your rotas well in advance – it is really important to have the right number of staff at the right time to make sure you are able to manage busy periods. If needed, hire temporary staff, even if it’s just to cover the busiest hours. Father’s Day is a special event, so customers want to feel special too. Most customers appreciate the occasion brings in more trade, so are happy to wait a little longer than normal, however, they won’t be happy if they are ignored.

Make them an offer
Offers will not only draw in customers, they encourage a repeat visit. Over the bank holidays 2FOR1 on food is a great selling point when offered out of normal eating times. Happy Hour and Cocktail Hour will bring in an earlier trade if you offer the deal between 4-6pm. On Father’s Day, a free pint for dad on arrival is a nice touch, then follow this with a discounted bottle of house wine with every family meal purchased, or ice cream for the children.

Spring and summer entertainment
Entertainment will encourage customers to stay longer. During the daytime, a bouncy castle is a crowd-pleaser – if you have space, the budget and a good weather forecast. Face painting is a fun idea; especially as it can be hosted indoor or out and a children’s entertainer is always a hit with customers. For evenings, a disco, DJ or band are all popular. Alternatively, to keep costs down, why not arrange a karaoke night instead? There’s always a full calendar of sport at holiday time – and showing local and national sporting events will bring in customers – and keep them there. Think about how you can take advantage of the many events during the spring – with football, cycling and Formula 1 featuring strongly – there is something to bring sports lovers into your outlet.

upcoming sporting fixtures for 2017

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