Planning ahead is crucial if you’re to maximise the sales opportunities presented by key events on the calendar.
A summer of sport can help you raise revenue.
What to do
• Decorate your premises with flags and bunting for popular events like Wimbledon and the Tour de France
• Have themed menu specials such as strawberries and cream or a wine of the week to represent the country of the sport being played
• Show popular games during quieter times – for example the first game for England and Scotland in the UEFA Women’s EURO is on Wednesday, 19 July
• Have a ‘Welcome back the Premier League’ party
• 1-23 July: Tour de France
• 3-16 July: Wimbledon
• 8 July: Rugby Union, third Test
• 16 July: Formula 1 – British Grand Prix
• 16 July-6 August: Women’s Euro 2017
• 20-23 July: The Open
• 12 August: Premier League starts
• 26 August: Challenge Cup final
Once the temperature drops, customers love nothing better than a good old roast dinner.
What to do
• British Roast Dinner Week presents the perfect opportunity for you to trial demand for a ‘roast every day’
• Have a vegetarian roast option – they love the trimmings just as much as meat eaters
• Offer a smaller portion option for those adults with little appetite. Children’s portions too
• Have a doggy bag option available
• Suggest a bottle of wine to complement each roast or add a list to your roast menu
• Create signature ‘ad-on’s – giant Yorkshires, a unique gravy or a complimentary bowl of crispy roast potatoes
Bonfire Night is a family-fuelled celebration, and landing on a Sunday this year will give outlets the opportunity to hold an event on the actual day, or the one before.
What to do
• A firework display
• A bonfire (if applicable)
• DJ or live band
• Serve quick and easy food like hot dogs and burgers, or go for a one-pot dish like chilli
• Sticky toffee apples and bonfire toffee will please children – and adults!
Health & safety guide
• Only use category 3 shop bought fireworks
• Ensure the spectator area is cordoned off and customers are safely away from the fireworks display or bonfire
• Check you are covered for public liability with your insurance
• Notify the local police, first aid service and local fire and rescue service
• Have manned first aid posts and make entrances well lit
• Have buckets of water and sand to hand
• Don’t burn dangerous rubbish such as aerosols, paint tins or foam-filled furniture
Christmas is the biggest event in the calendar, and because for some the festivities start in November, now is the time to get cracking.
What to do
• Plan your Christmas menu – food (don’t forget vegetarian, vegan and free-from) and drinks (alcohol and non alcoholic)
• Promote your menu and events via social media, website and inhouse, and make a member of staff responsible for updating them
• Make sure your booking service is efficient, easy and accessible – online or telephone
• Recruit staff – temporary or permanent good staff will be snapped up quick, so don’t lose out
• Check that your music license is up-to-date
• Dust off your decorations ready to ‘deck your halls’ anytime after Bonfire Night – keep your theme traditional with trees and tinsel or minimal and modern