Coca Cola _ June 2019
Plan Ahead

Plan Ahead

Planning ahead is crucial if you’re to maximise the sales opportunities presented by key events on the calendar.

Summer sports
A summer of sport can help you raise revenue.
What to do
• Decorate your premises with flags and bunting for popular events like Wimbledon and the Tour de France
• Have themed menu specials such as strawberries and cream or a wine of the week to represent the country of the sport being played
• Show popular games during quieter times – for example the first game for England and Scotland in the UEFA Women’s EURO is on Wednesday, 19 July
• Have a ‘Welcome back the Premier League’ party

Sporting diary
• 1-23 July: Tour de France
• 3-16 July: Wimbledon
• 8 July: Rugby Union, third Test
• 16 July: Formula 1 – British Grand Prix
• 16 July-6 August: Women’s Euro 2017
• 20-23 July: The Open
• 12 August: Premier League starts
• 26 August: Challenge Cup final

Autumn menus
Once the temperature drops, customers love nothing better than a good old roast dinner.
What to do
• British Roast Dinner Week presents the perfect opportunity for you to trial demand for a ‘roast every day’
• Have a vegetarian roast option – they love the trimmings just as much as meat eaters
• Offer a smaller portion option for those adults with little appetite. Children’s portions too
• Have a doggy bag option available
• Suggest a bottle of wine to complement each roast or add a list to your roast menu
• Create signature ‘ad-on’s – giant Yorkshires, a unique gravy or a complimentary bowl of crispy roast potatoes

Remember, remember…
Bonfire Night is a family-fuelled celebration, and landing on a Sunday this year will give outlets the opportunity to hold an event on the actual day, or the one before.
What to do
• A firework display
• A bonfire (if applicable)
• DJ or live band
• Serve quick and easy food like hot dogs and burgers, or go for a one-pot dish like chilli
• Sticky toffee apples and bonfire toffee will please children – and adults!

Health & safety guide
• Only use category 3 shop bought fireworks
• Ensure the spectator area is cordoned off and customers are safely away from the fireworks display or bonfire
• Check you are covered for public liability with your insurance
• Notify the local police, first aid service and local fire and rescue service
• Have manned first aid posts and make entrances well lit
• Have buckets of water and sand to hand
• Don’t burn dangerous rubbish such as aerosols, paint tins or foam-filled furniture

Festive thinking
Christmas is the biggest event in the calendar, and because for some the festivities start in November, now is the time to get cracking.
What to do
• Plan your Christmas menu – food (don’t forget vegetarian, vegan and free-from) and drinks (alcohol and non alcoholic)
• Promote your menu and events via social media, website and inhouse, and make a member of staff responsible for updating them
• Make sure your booking service is efficient, easy and accessible – online or telephone
• Recruit staff – temporary or permanent good staff will be snapped up quick, so don’t lose out
• Check that your music license is up-to-date
• Dust off your decorations ready to ‘deck your halls’ anytime after Bonfire Night – keep your theme traditional with trees and tinsel or minimal and modern

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