Pop Up Success
In our article Midsummer Night’s Dream, we talked to Henrietta Clancy about her pop up Peruvian restaurant, The Last Days of Pisco.
Here are Henrietta’s tips for pop up success:
Piggy-back on a food trend
Consider local cafes as venues but be careful on location – choose areas with receptive audiences i.e. in cities or university campus towns where you have a potentially young clientele eager to experience a new food trend
Apply for a temporary events licence at least a week in advance of your pop up event (there’s a charge of approximately £100 per licence depending where you are in the country)
Use friends to spread the word as well as your Facebook page and Twitter account to keep marketing costs down. Printed flyers are also a cheaper option than advertising in newspapers or magazines
Attend food festivals – you’ll have to pay a pitch fee but they are a way of getting you known by the local foodie crowd
Read the full article here.
Photography by Simon J Evans www.simonjevans.co.uk