Pom Bear May 19
Positively Pimms

Positively Pimm’s

Think that Pimm’s is just for garden parties, Wimbledon and polo matches? Think again!

One of the most iconic British brands is hitting the summer season with two new offerings – guaranteed to drive
incremental sales.

Pimm’s Strawberry
Perfect for single or jug serving, Pimm’s Strawberry is available this summer as a limited edition addition to the Pimm’s family. Backed by a £1.1m advertising and promotional spend, Pimm’s Strawberry is based on the classic Pimm’s No.1 cup; infused with the flavours of strawberry and a hint of mint. With Kopparberg and Rekordelig’s Strawberry & Lime drinks enjoying great success at the moment, it proves that Pimm’s new flavour is bang on trend. Pimm’s is the runaway best seller in the liqueurs and specs category every summer, attracting new consumers and driving incremental sales. Pimm’s Strawberry with its innovative and eyecatching packaging will only serve to reinforce that position. 20% ABV. Available in 70cl & 1 ltr bottles and a new premix can.

Pimm’s Cider Cup
The world of cider has never been afraid of innovation – just look at how popular flavoured ciders and cider over ice have become these days. Tapping into that spirit, and sure to excite further interest and sales, is a brand new offering from Diageo – Pimm’s Cider Cup. A blend of cider and Pimm’s No.1 Cup, infused with strawberry and cucumber, this is the perfect drink for customers wanting a more adult taste. It also brings something different to the cider market and allows consumers to enjoy a Pimm’s moment, straight from the fridge. Available in 500ml bottles, Pimm’s Cider Cup has an ABV of 4%.

Did you know?

• Pimm’s is the perfect accompaniment to…curry! In a trial conducted by Ogilvy & Mather in conjunction with broadcaster, comedian and chef Hardeep Singh Kohli, 84% of customers to a Brick Lane pop-up restaurant said they enjoyed the combination of spicy curry and Pimm’s and 78% would do it again and recommend it to a friend.
• London oyster bar owner James Pimm originally sold Pimms as a tonic and aid to digestion. Customers were served the drink in a No.1 tankard, a fact that explains where the Pimm’s No.1 name comes from!

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