Preparing your business for christmas
‘Tis the season to be jolly…
It may be our September/October issue but to make the most of this potentially profitable time of year, caterers should start planning for Christmas now.
Effective and early planning can ensure your Christmas is full of cheer rather than leaving you feeling Bah! Humbug. Starting early can pay dividends, freeing your time up later and allowing you to effectively market your establishment in the run up to the busiest time of year.
Fatten the goose
Your food and menus need to be sorted as early as possible to allow for effective ordering and marketing. More creative menus can help attract new customers.
Do they know it’s Christmas time.?
Sorting Chirstmas early can give you a head start on the competition. Why not send an early Christmas card to businesses if you want to attract office parties and offer incentives for early bookings. Utilise every channel – see our social media article on page 34 for advice on using the latest tools.
With it being the party season, a good range of alcoholic and soft drinks are vital. Plan well ahead to ensure you are not caught short. Christmas cocktails and a good range of soft drinks for those driving are essential.
Deck the halls
Look at your Christmas decorations and assess whether you need new ones. A tree is a must and the new trend for table decorations following colour schemes can set an overall theme for your pub, cafe or restaurant.
12 days of Christmas
There may officially be 12 days of Chistmas but the whole of December should be considered as prime time. Quiet periods in the day can be exploited. Capitalise on the cold weather by advertising hot drinks and minced pies as afternoon treats.
Seven waiters waiting
Review your staffing levels – will you need casual workers to see you through the busy Christmas period? If so, start the recruitment process now. If you need advice on employing temporary staff why not contact our experts at www.takestockmagazine.com