Schwartz September 2019

Retro drink brand expands

The popularity of retro brands continues to grow with Um Bongo, the iconic 80’s drink, expanding its range to add new flavour, Mango Tango (mango and apple).

The fruit juice – famous for its advert and ‘they drink it in the Congo’ strapline – has seen a resurgence to meet growing demand, making it once again a popular choice of soft drink. James Logan, commercial director of the Gerber Juice Company, which licenses the Um Bongo brand said, “This is a new era for Um Bongo and we are seeing many customers that loved the drink in the 80’s introducing it to the next generation of Um Bongo drinkers.”

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