Halloween is fast approaching – the second biggest drinking occasion after New Year’s Eve* – and a family orientated celebration that’s getting bigger every year. Brands in every drinks category are joining in the celebrations with Halloween themed drinks, and events. Here is Take Stock’s selection of what’s devilishly hot to stock!
When it comes to wine, CyT’s Casillero del Diablo – wine from the Devil’s Cellar – is the definitive Hallowine. Smooth and full-bodied, it’s the perfect accompaniment to red meat dishes and BBQ food of every kind. And, if you’d like to go down the sparkling route, Freixenet Cordon Negro is available in black mini-bottles that are perfect for customising with your own spooky themes.
Halloween is the time to dig out your skull shot glasses and pour something dark and sinister. Top suggestions are Dead Man’s Fingers Rum, Kraken Black Spiced Rum, Blavod Black Vodka and Jägermeister Spice are delicious when served ice cold. For longer drinks, Fernet-Branca adds a rich, bitter bite to any drink. Bloody Burns is a great example – 25ml Absolut Peppar, 90ml tomato juice, 25ml Fernet-Branca, 2 dashes Worcestershire sauce and 1 dash Pepper Sauce, mixed together in an ice filled rocks glass.
Transylvanian Blood Punch – mix 25ml gin and 25ml Gomme Syrup in a large decorated wine glass. Add 100ml cherry juice and stir. Top up with 100ml chilled sparkling wine.
Brothers Poison Apple – pour 25ml Amaretto into a glassful of crushed ice. Top up with 330ml Brothers Toff ee Apple Cider. Garnish with apple slices.
Fire and Storm – fill a Highball glass with cubed ice. Pour over 50ml spiced rum and squeeze in some fresh lime. Add a dash of Angostura Bitters and top up with fiery ginger beer.
When it comes to choosing a non-alcoholic option at Halloween, the runaway top seller is Fanta – which last year racked up sales of £15.8m in the four weeks around Halloween. This number one sales position is re-inforced by Fanta’s extensive social media activities which include spooky Snapchat filters, ghoulish graphics on tins and bottles and the launch of Fanta Dark Orange – a great tasting blood orange flavour with a dark twist.
Beers and Ciders
With drinkers keeping on-trade tills ringing at Halloween, it’s small wonder that brewers have got into the spirit of things. Wychwood Brewery were amongst the first to really get behind the celebration and their Hobgoblin range of beers has become a Halloween fixture. Think about stocking their Black Wych and Fire Catcher brews too. Other brews that can keep your customers on-theme include Bucket of Blood from the St. Austell Brewery, Pumpkin Ale from Downton Brewery, The Witch from Fyne Ales and, of course, Dead Pony Club from BrewDog. For cider drinkers, Brothers Toffee Apple Cider is perfect, as is Strongbow’s Dark Fruit range – with their Carnevil Halloween POS campaign helping operators get into the swing of things.