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From the Devil’s Cellar!

Legend has it that Casillero del Diablo wines were stored in the devil’s cellar to protect them from thieves. Luckily, South American wine specialist Concha y Toro (CyT) has managed to find a way to bring these wines to our shores, turning it into the fastest growing top 10 wine brand in the UK in the process! There’s a fresh Sauvignon Blanc – perfect with chicken or fish; a light Chardonnay for pasta and risotto dishes and, last but by no means least, the Casillero del Diablo Cabernet Sauvignon red, which is the UK’s No.1 best selling Cabernet. Chilean wines are experiencing 4.3% growth and CyT are running promotional events in the run up to Halloween – so get stocked up! www.cyt-uk.com

Disaronno Sour Mix

Disaronno claims that the secret formula of its amaretto flavoured, bittersweet liqueur has remained unchanged since 1525 – and the Italian 28% abv ‘Originale’ has become a favourite in cocktail bars (and homes) across the globe. Now, the makers have launched Disaronno Sour Mix in an easy-grip speed bottle, allowing bartenders to create a tasty, thirst-quenching drink that perfectly
blends flavours of lemon and lime with the almond and vanilla of the liqueur. Feedback from consumers who’ve tried the new combination has been overwhelmingly positive – a full 86% said they love the taste and 83% promised to keep ordering it. Find out more at www.disaronno.com

Hobgoblin Gold

Wychwood Brewery has launched Hobgoblin Gold – a combination of no less than six hop varieties, with an infusion of wheat and malted barley that gives a perfectly balanced taste. Needless to say, there’s a huge hop punch too! The brew has been developed to appeal to new, younger drinkers, including the female market. To maximise awareness, Wychwood is supporting the launch with eye-catching POS materials and a comprehensive media campaign across trade and traditional media. They’re also making innovative use of social media with the launch of the Hobgoblin’s Taste Finder iPhone & Android app – featuring details of permanent stockists – as well as activity on Twitter and Facebook. Get some in, before the Hobgoblins get you! www.wychwood.co.uk

Premium Products with Provenance!

Maxxium UK’s award-winning range of spirits has been complemented by a number of new additions, including two whiskies matured in American bourbon casks. Bowmore’s Small Batch whisky is exclusively matured in first and second-fill ex-bourbon casks, then married together giving it a distinctive taste of citrus, gentle saltiness, coconut and vanilla. Triple distilled Auchentoshan single malt hails from Clydebank, Glasgow and has sweet aromas of bourbon vanilla and coconut with layers of zesty citrus fruit. 40% abv, the malt’s refreshingly smooth taste to the tongue, ending with a hint of spice saw it win silver at the 2014 IWSC awards with a rating of outstanding. Visit www.maxxium.co.uk for more details of these and other premium spirits.

Smirnoff No.21

Created in 1864, Smirnoff No. 21 vodka is the number one best selling premium vodka brand in the world. And now it has a whole new look! What’s inside the bottle needs no introduction. The grain-based, triple-distilled, 10-times filtered spirit is famous for a taste that combines tones of light lemon balm with a cedar spiciness – a combination that’s seen No.21 become a favourite for drinkers in over 130 countries. It’s the outside that has changed – Diageo giving their flagship vodka a look that has real ‘stand-out’ presence behind the bar or in a retail display. The updated look and feel is being reflected across all promotional and POS materials and serves to give a more modern feel to the bottle, whilst at the same time giving due deference to Smirnoff’s 151 year history. The best has just got better! www.smirnoff.com

19 Crimes

In 1788, there were 19 single felonies in the UK punishable by transportation, including bigamy, assault with an intent to rob and impersonating an Egyptian. In the ensuing 80 years, 162,000 convicts were sent to various Australian penal colonies, in the process helping create what is now a fiercely proud, independent and life-loving country. Now, in celebration of the rules these convicts broke and the culture they built, Treasury Wines has announced 19 Crimes – a 14% abv red wine, which is 57.1% Shiraz, blended with Cabernet Sauvignon, Grenache, Merlot and other 2014 reds. Launching this September, 19 Crimes aims to challenge the wine status quo, tapping into a consumer demand amongst 18-34 year old males for masculine, unique and sophisticated brands that stand out from the crowd. A black frosted bottle sets the tone; convict John O’Reilly features on the label and each cork will have one of the 19 crimes printed on it. Real presence, which will be backed up by POS material, and a digital campaign to drive awareness, including 19crimes.com. Available for pre-order now from your suppliers!

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