The English Grape Revolution
English wines are now considered fully fledged rivals to wines from more established wine-growing countries and should have a place on your wine list all year round.
Why the British boom?
The wine industry of Great Britain is growing at a fast pace. The heatwave of 2018 meant that last year’s English grape harvest was the biggest on record producing 15.6 million bottles. This has doubled sales of English wine both here and abroad with further substantial growth predicted over the next two decades according to Wines of Great Britain.
Why serve it?
English wine is more available than ever before, so there has never been a better time to introduce your customers to their new homegrown favourite. Serving English wine presents a great opportunity to provide your customers with something different and attract new trade.
And English Wine Week (25 May-2 June) is a good platform to promote homegrown wines – choose a different variety to feature each day and engage your customers through social media and promotion in your outlet.
What to do
• Speak to your wine supplier and ask for their recommendations for a varied selection of English wines. Add value for your customers by providing suggestions of food and wine pairings.
• Provide your team with training to understand the provenance of the wines, giving them the confidence to discuss the wines with your customers. Brexit makes this the perfect time for everyone to better understand what we have available to us domestically.
• Invite a producer along to host a tasting event.
• Hold offers throughout the week such as 2FOR1 on glasses or bottles of English wine or a free glass with every main meal bought.
• Visit www.winegb.co.uk/trade/ to order free PoS from English Wine
Producers (EWP) including menu cards, bunting and banners.
Food and wine pairing
• Nyetimber Classic Cuvee with poultry and game birds
• Sixteen Ridges Pinot Noir with prawns or sea bass
• Lyme Bay Sandbar with fish and chips
• Gusbourne Estate Pinot Noir with beef
Top 10 English vineyards
Look out for wines from these vineyards to wow your customers:
• Chapel Down
• Camel Valley
• Hush Heath
• Aldwich Court Farm
• Three Choirs