Mr Muscle Campaign – July-August

Grow your daily catch

Fish dishes have never been as popular, according to official figures on the global consumption of fish.

Many diners are choosing fish as a healthier alternative to meat and it’s popular among calorie-counters. Net more customers with our fishing tips below:

  • Name that species- always correctly label fish on menus

  • Only buy from suppliers who can prove traceability

  • Never substitute without letting customers know

  • Promote sustainable fish sourcing – it boosts sales

  • Join the Sustainable Restaurant Association – www.thesra.org

  • Get audited by the MSC –  www.msc.org.

  • Become an expert – download the UK-based Marine Conservation Society’s Good Fish Guide and teach your staff – www.mcsuk.org

  • Champion sustainable fishing. Substitute over-fished species such as cod, haddock and Dover sole on menus with delicious alternatives such as Alaskan pollock or farmed organic Arctic char but remember to name that species!

    To understand why it is crucial to ensure your fish offering is legitimate, why not read the full article, Fishy Business.

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