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What's New - To the MAX - Take Stock magazine

To the MAX

Pepsico – owners of Walkers crisps – has launched a new range of ridged potato crisps that pair perfectly with beer. Aimed directly at the on trade, the MAX STRONG range come in four flavours – chilli and lime, jalapeño and cheese, spicy curry and hot chicken wings. Supported by a £3m ad campaign across digital, TV and sampling and with a range of POS materials available to pubs to encourage drinkers to pair the crisps with beers, this is a great opportunity to drive your snacking sales.

walkers.co.uk

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