Toast the Festivities
The Christmas period is vital to the on-trade. By now, you will have stocked up for the busy period ahead and most of your plans will be in place so you can reap a successful and profitable
Christmas and New Year. But what’s stopping you from doing more to help maximise your sales success? Take Stock has teamed up with Pernod Ricard to give you some advice and helpful tips to help you make this Christmas a jolly one for both you and your customers!
Did you know at Christmas…
- 71% of adults visit licensed premises – that’s 37.8m people!
- There’s an increase of 12.2% in sales compared to an average month
- The average consumer spends £50
- Last year, 2.2m people tried a new product
Social media will play a role in more than a third of drinks purchased this Christmas and more than one-in-four consumers are eager to engage with outlets, according to research by Deloitte and him! But with only one-in-eight pubs, bars and restaurants up and ready to capitalise on this, it’s crucial your drink offers and events are posted on your social media outlets.
It’s not difficult to set up Twitter, Instagram and Pinterest accounts, and Facebook has just updated its Pages function to help you boost bookings through mobile devices. There’s a more prominent call-to-action button that encourages consumers to contact you directly and you can now list food and drink menus in the new ‘shop’ and ‘services’ sections – all helping consumers in the research they’re increasingly doing before even leaving home! And why not piggyback on to the social media activities that many of the big brands do?Pernod Ricard, for example, have 4.3m social media followers and generate 30 social posts per day across their brands. Link in to that activity to generate and talk to your own base of followers.