Tricks & Treats
Every year sees a rise in the amount of money spent by customers over the weeks covering Halloween and Bonfire Night. It’s a great opportunity for operators to hold special events to draw in more customers, entertain existing ones and drive profits.
Halloween grows in popularity each year and it has become one of the biggest nights on the calendar for party goers. It falls on a Wednesday this year so you could plan events for the weekends either side of it plus make the most of the Wednesday itself. As well as popular activities such as pumpkin carving or fancy dress parties, the spooky festival offers so many opportunities to think outside the box and offer customers a night to remember.
What to do:
•A ghost walk around the local area finishing at your premises
•A movie night screening spooky movies with drinks and popcorn (make sure your licence includes permission to show films)
•Host a murder mystery party•Host a family-friendly party during the day including face painting and apple bobbing
•Create Halloween-themed cocktails for the occasion
Bonfire Night itself is on a Monday this year, so make the most of a traditionally quiet night for the hospitality industry by holding an event on the day itself or the preceding Saturday or Sunday.
What to do:
•If you have the outdoor space hold a bonfire and fireworks display – see our safety guide takestockmagazine.com/bonfire-night-safety/
•Set up an outdoor bar and provide live music from a local band
•If your premises are not set up to host a bonfire, get involved with events in the local community by having a presence at a community bonfire, providing food or drinks. Or advertise to customers who will be heading to a bonfire to stop by your outlet first for a drink or some food to keep them warm
•Try a buffet style set up where customers can take food away using paper plates and wooden cutlery
•Serve soup in paper cups so your customers have the freedom to drink it around the bonfire
What to serve
From a warming stew to easy-to-eat hot dogs, make your food menu fun and appealing by serving a twist on the traditional savoury and sweet options…