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Themed events in summer

Use themed events to pull in punters

The snow has just melted and with an article in this edition about Christmas, it seems as if summer has completely passed us by.

But, as many of you know, there are hundreds of sporting events, bank holidays and even the school holidays to look forward to in the coming months. May in particular has two gems to offer up to the hospitality industry.

With two bank holidays, and the weather on the turn, this next month could prove very profitable for caterers up and down the country. Similarly June boasts Wimbledon, Glastonbury and Royal Ascot. And don’t forget what could be your daddy of them all – Father’s Day.

The third Sunday of the month – Sunday, June 16th – is Father’s Day, a time to honour dads and celebrate fatherhood. Your usual Sunday roast offering makes for a perfect Father’s Day family feast. For dad’s just desserts, why not try our recipe for marmalade and whisky bread and a butter pudding? It’s a delicious twist on a traditional favourite that’s sure to go down a treat. For a savoury alternative, what could be a more manly option than a hearty beef and beer pie? Work up our recipe to show dad how much he’s loved.

By backing events such as Royal Ascot, you could be in for a windfall. Themed events such as Ladies’ Day will bring in well-groomed women for a night of fun, food and festivities. The Roebuck in Yorkshire runs a day-long event for the highlight of the racing season, with an award for the best fascinator, judged by milliner Louise Brooks. Showing the races throughout the day, the pub provides food and entertainment long after the final furlong.

Wimbledon also presents opportunities to cash in. Offering summer inspired dishes, drinks – such as Pimms and lemonade – and themed food will impress your customers and also give them something to munch on whilst watching our sporting heroes work their magic.

With two great recipes over the next two pages, you can make the most of Fathers’ Day and we have some cocktails to spruce up your summer drinks menus. To see all the events coming up over the course of May and June, head to our calendar.

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