premier-mcdougal 5/2/20

Wedding Trends for 2014

Going alfresco – Natural is this year’s key wedding trend, so if you are a venue with access to outdoor space and have yet to tap into the wedding market now is the time to start. “Natural weddings are about getting back to nature so key elements include countryside or woodland settings, wild flowers, cute homemade favours and delicious organic food,” explains Henri Fourie, sales and marketing manager of Buckinghamshire wedding venue, The Pavilion.

Hearty menus – For the past few years mini-food has been the popular menu choice but now that has changed. “We are definitely seeing a return to the traditional, with brides wanting an elegant sit down meal,” says Henri. The Pavilion’s wedding menu for 2014 has traditional favourites such as rump lamb and sherry trifle. “And in keeping with the earthy, natural theme, brides are also requesting menus made up of delicious, locally sourced food.”

With the wedding season fast approaching, it’s time to start thinking how to make the most of this lucrative market. Read Here Comes the Profit, for more ideas.

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