Cracker Pack 2019
What's New

What’s New

Sophisticated Simplicity

It was Leonardo Da Vinci who said “Simplicity is the ultimate form of sophistication”, something perfectly illustrated by the new look that Schweppes is rolling out across their whole range during 2016. The iconic yellow Schweppes swoosh stays, but it’s now showcased on a black background that shouts premium! Then there’s a coloured band below the swoosh to allow different varieties to be easily spotted. Finally, Schweppes’s proud heritage is shown with a ‘Creator of Bubbles since 1783’ moniker on every label. Bold and simple, the new branding gives a premium look to the whole Schweppes range, taking this modern classic into the next phase of what has been over 230 years of taste and design evolution.

BdseP_Schweppes Tonic Water 200ml Glass Bottle

Nothing Without Stuffing!

Stuffing has long been a favourite with British diners. Now, Colman’s Sage & Onion stuffing mix is available in a format that’s perfect for food operators. A new 1.5kg re-sealable plastic bucket means that busy chefs can use as much of the mix as they need, while the remaining contents stay safe and fresher for longer. They’re also durable and easy to stack. Most importantly, within the new packaging is that same high quality mix of real breadcrumbs, onions and sage that chefs have trusted for years. Just add water, leave for a few minutes and then either roast or microwave for consistent, great tasting results. No added MSG. Free from artificial flavourings and colourings and suitable for vegetarians too. www.unileverfoodsolutions.co.uk
Packshot stuffing

Mug Cake

Dr. Oetker UK has launched the ultimate convenience product for caterers – an innovative Mug Cake Mix, available in Lemon, Rich Chocolate, and Chocolate Chip flavours. Mug Cakes are a growing trend, first seen in America and now expected to enjoy huge popularity in the UK. The product conveniently contains all the ingredients needed for a fresh cake in one sachet and can be ‘baked’ in the microwave. Simply pour four tablespoons of milk into a mug, stir in the mix and pop into the microwave for 70 seconds. Then serve, straight from the mug, either by itself or with a dollop of ice cream. This fun but simple-to make dessert is perfect as a low skill option for caterers who want to serve fresh cakes but sometimes lack the time to bake from scratch. More details at www.oetker.co.uk

Chocolate Mug Cake

Double Oak Delight

Brand new Jim Beam Double Oak starts life much like other Jim Beam, the difference being that after its first four years of maturation in charred American oak barrels, it’s transferred into a second freshly charred barrel. There, over the next six to nine months, it acquires even more of that famous oak character. The result? A bourbon whiskey that has the caramel and burnt toffee aromas you’d expect, and that woody spice on the palate…but with more caramel and dark chocolate and mint tones too. Absolutely crying out to be used in a Double Oak ‘Old Fashioned’ – but perfect too in a whole range of cocktails, Jim Beam Double Oak is at 43% ABV. Look out for the brand new, broader bottle that has real presence behind the bar!
 Jim beam

In the Pink

In the UK, super premium vodka is growing at +36% v. last year – and it’s Cîroc that’s leading the charge, with GB on-trade sales nearly doubling in the past 12 months! 57% of that sales success can be credited to Cîrocs range of flavoured vodkas. So it’s exciting news that joining Cîroc’s portfolio of five established flavoured favourites that includes top sellers Cîroc Red Berry and Cîroc Pineapple, is brand new, limited edition Cîroc Pink Grapefruit. The new flavour taps straight into the current demand from male and female 21-34 year olds for citrus flavours in spirits and cocktails – allowing these aspirational luxury seekers to enjoy an ultra-premium vodka experience that tastes of candied pink grapefruit and blood orange, with a dry, warm, citrus oil finish. Get your customers celebrating the taste of summer – either on the rocks or through your cocktail listings – with Cîroc Pink Grapefruit!
Visit www.ciroc.com for cocktail suggestions and more.
CIROC_PINK GRAPEFUIT BOTTLE FRONT

Disruptive Cider!

Innovation in the cider market is nothing new – just look at the growth of fruit ciders in recent times – up over 35% year on year, driven by demand from under 35-year-old drinkers of both sexes. And it’s these same ‘new experience seeking’ drinkers that will love Smirnoff’s brand new cider and spirit combination ‘spiders’. Two variants are available – Smirnoff Cider with Raspberry & Pomegranate and Smirnoff Cider with Passion Fruit & Lime. Offering drinkers the best of all worlds, these combinations of fruit cider and the world’s number one vodka are full of crisp fruit flavours, but with a less sweet, lightly carbonated taste. Both Smirnoff ciders are at 4% ABV and available in distinctively modern shaped 500ml bottles that have real fridge appeal.
smirnoff cider

Barmy Sarnie

Consumer demand for new and exciting crisp flavours has never been higher, so Walker’s ‘limited edition’ range are the perfect addition to your snacking listings. Recreating classic sandwich combinations, there are six great new flavours – Bacon & Tomato Ketchup, Cheese Toastie & Worcester Sauce, Sausage & Brown Sauce, Ham & Mustard, Roast Chicken & Mayonnaise, and Cheese, Cucumber & Salad Cream. And tapping into demand for authentic tastes, all have been created with brand names like Heinz, HP and Lea & Perrins. The August launch is being supported by an eight week TV, press and social media campaign. www.walkers.co.uk
J329357-Walkers-Sarnie-C&C-MMC-V02J329357-Walkers-Sarnie-S&BS-MMC-V02J329357-Walkers-Sarnie-B&K-MMC-V02J329357-Walkers-Sarnie-H&M-MMC-V02J329357-Walkers-Sarnie-RC-MMC-V02J329357-Walkers-Sarnie-TC&WS-MMC-V02

Zeroing in on Sugar

Consumer concern about sugar is having a negative effect on the soft drink category, which is bad news for revenues in the hospitality and catering sector. The good news is that manufacturers are responding to these concerns with a raft of changes, not least one of the biggest brands in the world – Coca-Cola. Backed by a £10m TV, OOH, press, social media and sampling campaign, new Coca-Cola Zero Sugar has undergone extensive consumer testing, the verdict being that with the new bottle it “Looks more like Coke, tastes more like Coke” than the Coke Zero it replaces. With cola a consistent top seller in the soft drink category, Coca-Cola Zero Sugar is an absolute necessity behind every bar.
 738162_PH_POS_CCZ_330_GLS_KAIZEN_GB_W_R3

In Hi-Spirits

Hi-Spirits has launched Tails – a range of pre-mix cocktails that are perfectly timed for the summer cocktail season. Developed in collaboration with Lucas Bols – reputedly the oldest spirits distillery brand in the world – there are three individual bottled cocktails and three different recipes in 1ltr bottles. The single serve 20cl bottles are Moscow Mule, Elderflower Collins or Berry Mojito cocktails, all at 10% ABV. Then, in the 15% ABV 1ltr format, take your pick from Espresso Martini, Amaretto Sour or Pornstar Martini. Simply measure, add ice, shake, pour and garnish these pre-mixes allow consistently high quality cocktails to be prepared with the minimum of training and maximum of customer satisfaction. Discover the range and more at www.tailscocktails.com
1 Litre Bottles-Pornstar Martini1 Litre Bottles-Espresso Martini
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