Britvic has announced an exciting new flavour – Pepsi MAX Ginger – the first cola and ginger combination to hit the UK market. Tapping into current consumer demand for big, bold and interesting flavours, MAX Ginger offers a distinctive taste of refreshing, no sugar cola, paired with invigorating and warming ginger. Packaging in a distinct black and golden bronze the product is available in 330ml cans, and 600ml, 1.5L and 2L bottles and the launch is being supported throughout June and July by an outdoor, digital and TV campaign. With Pepsi Max Ginger delivering on a crucial attribute for soft drinks consumption – great taste with no sugar – the new addition is primed for success.
In response to the growing consumer trend towards moderate alcohol consumption and the resulting demand for great-tasting alcohol free beer, Heineken has launched 0.0. Supported by a £2.5m marketing campaign, Heineken 0.0 is brewed using only natural ingredients; contains just 69 calories and has a taste defined by refreshing fruity notes and soft malty body, balanced by a short aftertaste. Stylishly packaged and available in 330ml bottles and cans, Heineken 0.0 is an ideal offering for health conscious younger consumers and normal beer drinkers wanting a high quality lager, but without the alcohol.
In the 18th century, where Marylebone High Street currently stands there once sat one of the fashionable ‘entertainments’ of London – Marylebone Pleasure Gardens. Marylebone Gin harks back to that era and utilises the floral botanicals associated with those gardens in its creation. Distilled in London in a small pot still, Marylebone’s 13 botanicals – juniper, coriander, grapefruit, chamomile, lemon balm, lime flower, orange peel, lemon peel, liquorice, orris root, cassia bark, cloves and angelica root – give it a delicate, complex nose, bursting with floral overtones. Bottled at 50.2% ABV, it’s the perfect balance for the botanical mix and adds great depth to the spirit and a beautiful warming finish. Previously only available through Selfridges, Marylebone Gin has now been released to the on trade – a brilliant addition to your gin portfolio.
Chef Professional is constantly striving for culinary excellence – believing the best can always be better. That dedication has led to the launch of an enhanced flavour Thickened Veal Jus. Developed by experienced chefs for Chef, the revitalized recipe has reduced tomato and white wine to increase the roasted meat taste and an improved texture with less visible particles, leading to smoother mouth feel and greater versatility. Giving busy kitchens the closest flavour match to scratch-made but in a convenient format, Chef Thickened Veal Jus is available now in re-sealable tubs that allow up to 15L of Jus to be made, simply by adding cold or boiling water.
Desperados Dos, a light and dark tequila flavoured beer, has been launched by Heineken. With a higher ABV at 7% and smaller serve size in 250ml bottles, Desperados Dos has reduced carbonation, making it smoother to drink and perfect for moving the tempo from early evening into night-time. With a multi-million pound investment into the brand this year, Desperados Dos will be highly visible to target 18-24 year old consumers with a nationwide campaign including out-of-home, digital and point of sale.
Pernod Ricard’s Absolut range has long set the bar for premium quality flavoured vodkas and the range has just got bigger, with the addition of Absolut Lime. Coming almost 30 years after the launch of Absolut Citron, the new flavour perfectly complements the range and gives mixologists yet another flavour with which to create classic drinks with a refreshing twist. Made entirely from natural ingredients, Absolut Lime has no added sugar, making it perfect for use in ontrend skinny cocktails. Mix 50ml with 200ml of soda water or tonic for a low calorie cocktail, or as part of a fresh take on a ‘Mule’. Available in 70cl bottles at an ABV of 40%.
With consumers increasingly looking for healthy options in the grab-and-go arena, Perrier’s launch of a new look 50cl PET bottle range couldn’t have been better timed. With Perrier original already established as a significant player in the sparkling water category, the new flavoured waters – Green Apple and Lemon – expand the range’s appeal and provide a natural, premium alternative to soft drinks. With no sugar or sweeteners, all natural ingredients and just two calories per 50cl, Perrier’s new range offers consumers the ultimate in healthy refreshment – something that will be reinforced over the summer by significant media activity.
Kraft Heinz’s Sauce-O-Mat system has established itself as a top choice for high footfall eateries looking for a cost effective front of house sauce dispensing solution. The system’s small footprint, ease of use and ability to dispense a maximum of 30g per pump makes it a really attractive self service proposition. And now there are three new flavours in the range: Classic BBQ – a sweet hickory smoked flavoured sauce; Garlic – a deliciously creamy sauce mixed with a combination of garlic and chives, and the long established favourite – HP Sauce. All available in easy to fit 2.5kg pouches.
Diageo has returned to the Irish whiskey category, with a new brand and distillery in the country’s capital, Dublin. The new premium Blended Irish Whiskey – Roe & Co – is a 45% ABV non chill filtered blend of hand selected Irish malt and grain whiskies that has been aged in bourbon casks. Diageo say it has the signature smoothness of Irish Whiskey with real depth of flavour that’s a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. Diageo’s new St. James’s Gate distillery is scheduled to come online in 2019, until which time Roe & Co will be made from a blend of whiskies sourced from other distilleries – the blending being overseen by master blender Caroline Martin and her team to create a whiskey that’s perfect in a cocktail, with a mixer or on its own. Roe & Co‘s launch will have a particular focus on the on trade and specialist retailers, keen to tap into Irish Whiskey’s position as the fastest growing spirit in the world at this time.
The J.J Whitley range has a new member – Nettle Gin. Joining the stable of London Dry Gin, Elderflower Gin, Potato Vodka & Rhubarb Vodka, this variant further explores the flavours of traditional English country gardens and hedgerows, but with a modern twist. Fantastic alone or as a long drink, J.J Whitley Nettle is distilled in the heart of the UK at 38.6% ABV, using traditional British ingredients. Offering premium quality at an entry-level price point, the gin has heavy herbaceous aromas that open out in a fresh, light, zingy kick, bound together with a gentle sweetness. Then, as the freshness of nettle disperses, the palate is left with an unmistakable and somewhat nostalgic finish of a classic gin. The perfect serve is a Hatton Garden Iced Tea. Fill a highball with cubed ice, and add 50ml of J.J Whitley Nettle Gin, 50ml of freshly brewed green tea, 25ml of lemon juice and 15ml of sugar syrup. Top with soda water, stir and garnish with a sprig of mint and a lemon wedge.
Britvic’s new Robinsons Refresh’d range – all made from naturally sourced ingredients – is aimed at busy consumers looking for something different in the ready-to-drink arena. A blend of spring water and fruit, Refresh’d is available in three flavour combinations: Apple & Kiwi, Orange & Lime and Raspberry & Apple. Free from added sugar to ‘deliver a refreshing burst of flavour’ there are just 55 calories in every 500ml serving. With Robinsons branded products found in at least four out of ten households, this is a great opportunity to offer a trusted brand to consumers wanting healthy hydration – the fastest growing segment in soft drinks. Refresh’d is available in single 500ml PET bottles and the launch is being supported by a dedicated marketing campaign that includes TV, out-of-home, digital and sampling activity.