A New Spirit
SMIRNOFF, the UK’s number one vodka brand*, has launched a new spirit drink, Smirnoff Infusions. The new drink is made with Smirnoff No.21 Vodka, infused with real fruit essence and natural ingredients to produce two delicious flavour variants, Smirnoff Infusions Orange, Grapefruit & Bitters and Smirnoff Infusions Raspberry, Rhubarb & Vanilla. With an ABV of 23%, the drink is recommended to be served in a wine glass filled with ice, mixed with soda and garnished with raspberries, orange or grapefruit, depending on the flavour, with the finished serve containing 87 calories based on a 50ml serve of Smirnoff Infusions. Suited to lower tempo occasions, with its depth of flavour, refreshing garnish and unique serve it is likely to prove popular with consumers. The launch will be supported with a £4.4m above the line campaign which is predicted to reach 97% of the UK population of legal purchase age, across its first year in market.
*CGA On-trade Market Report w/c 04.03.2019