Kikkoman masters 20

A Thrilling Partnership

Seabrook Crisps is to continue as the category exclusive partner with Alton Towers Resort. It sees Seabrook build on the success of last year’s partnership to help them reach a broader audience than ever before and, according to Nielsen data, become the UK’s fastest growing major crisp brand. Driving sales of the Seabrook Crinkle Cut range, is an on-pack promotion offering purchasers two for one entry at the theme park, worth up to £56 per pack. Running through to September, the promotion is being backed by TV and radio advertising, social media, digital advertising, email marketing and a full scale trade and consumer PR campaign.

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