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What's New - Black Magic Southern Comfort - Take Stock magazine

Black Magic

Southern Comfort, already pushing hard to overtake Jim Beam to become the UK’s second largest US whiskey brand, has a new weapon in its armoury. Developed to appeal directly to 18-24-year-old males, Southern Comfort Black aims to be more accessible than straight bourbon, thanks to a new and robust whiskey profile with hints of fruits and spices. Less sweet and more sessionable than classic Southern Comfort, 40% ABV ‘Black’ is the perfect entrée to whisky drinking, and with a launch extensively supported by social media, there’s sure to be lots of interest.

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