Doing the Twist
Pepsi MAX has launched new glassware to customers in the licensed sector – featuring the eye-catching twist that has been such a hit with drinkers buying Pepsi Max in bottled format. With more and more consumers looking for authenticity from brands, the new AXL glassware features the Pepsi logo at the top, with the stand out twist at the bottom. Firmly aligning bottle with serving glassware, the combination helps licensees deliver a premium soft drinks experience. And the perfect serve? Pepsi Max over ice in an AXL glass, garnished with a wedge of lime.