Fanta for Phantoms
Halloween is now the fourth largest retail event in the UK, driven by interest amongst families and millennials wanting fun and shared excitement. Recognising that fact, in 2017 Fanta – already established as the top selling flavoured carbonated soft drink with that audience – ran a campaign with Halloween themed packs. The positive reaction and sales success of that campaign has seen it being repeated this year. 2018 actions include ghoulish packs, two new flavours that have been chosen by teenage fans of Fanta, and a multi million pound social media campaign – all designed to consolidate Fanta as the Halloween drink of choice, and a must stock item in your fridges!