Colas are back in fashion and the key growth driver is the availability of zero sugar and diet varieties. That’s great news for Coca-Cola where their diet and zero options account for 60% of total value market share. Never ones to rest on their laurels however, CCE has announced two brand new colas as part of a strategy to be the number one name in the fast growing flavoured cola sector – Diet Coke Twisted Strawberry and Coca-Cola Zero Sugar Raspberry. With strawberry and raspberry featuring in the top five flavours favourites purchased by 20-29 year olds, and Coca-Cola the only brand offering these unique flavours, these additions are sure to attract interest. The fact that both will feature in a £7m marketing campaign that will include out at home activities, sampling and TV can only increase demand!